Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.
Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.
Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.
until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.
Thanks
Whoosh as always.
Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.
In college football, your brand is mostly judged on whether or not you fucking win.
PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.
However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.
I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.
Add this to the list of things that I need to rant about ...
1) Anybody that knows anything knows UW is a heavyweight in terms of spending and resources ... we also blow everybody in the conference away on revenues
2) The brand argument is important but a tad overplayed IMO ... they need to get better ... but there’s a lot of bitching just to bitch ... there have been signs of progress though that should be acknowledged
3) Branding comes in a number of forms and they all have to support one another ... I can market the shit out of a product and get you interested in it but if the product is terrible you aren’t buying it again
I think the point a lot of us are making is that a little things, when compounded, can add up to big things. Listened to an interview with an economist at George Washington University, who basically said that anyone who thought 2% GDP growth was good, was basically dumb as fuck, and that even just 1% more, at 3% compounded, was basically the difference between Mexico (2%) vs the US (3%) (ie throwing your shit covered TP in the trash next to the toilet vs. flushing it down). The little shit adds up. My prior point about the W. A good example of this was the Rainier Beer R off of I-5. People were clamoring for that shit to come back. Did it make the beer any better? No. But did it help in selling a beer, enhancing the brand, etc., fucking right it did. Even if that brand is local, its important. Last I checked it's local people going to games. They fill seats, winning happens (if it doesn't fire everyone), etc.
Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.
Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.
Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.
until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.
Thanks
Whoosh as always.
Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.
In college football, your brand is mostly judged on whether or not you fucking win.
PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.
However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.
I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.
Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.
These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.
I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.
UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.
Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.
Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.
Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.
A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.
Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.
Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.
Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.
until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.
Thanks
Whoosh as always.
Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.
In college football, your brand is mostly judged on whether or not you fucking win.
PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.
However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.
I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.
Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.
These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.
I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.
UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.
Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.
Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.
Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.
A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.
Watching you poast on branding is like watching a 3 legged dog do calculus.
Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.
Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.
Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.
until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.
Thanks
Whoosh as always.
Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.
In college football, your brand is mostly judged on whether or not you fucking win.
PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.
However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.
I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.
Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.
These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.
I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.
UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.
Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.
Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.
Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.
A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.
Watching you poast on branding is like watching a 3 legged dog do calculus.
Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.
Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.
Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.
until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.
Thanks
Whoosh as always.
Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.
In college football, your brand is mostly judged on whether or not you fucking win.
PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.
However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.
I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.
Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.
These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.
I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.
UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.
Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.
Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.
Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.
A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.
Watching you poast on branding is like watching a 3 legged dog do calculus.
Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.
Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.
Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.
until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.
Thanks
Whoosh as always.
Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.
In college football, your brand is mostly judged on whether or not you fucking win.
PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.
However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.
I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.
Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.
These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.
I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.
UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.
Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.
Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.
Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.
A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.
Watching you poast on branding is like watching a 3 legged dog do calculus.
You haven't done anything to refute what I'm saying, and you know I'm right. Stick to analyzing 16 year olds.
Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.
Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.
Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.
until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.
Thanks
Whoosh as always.
Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.
In college football, your brand is mostly judged on whether or not you fucking win.
PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.
However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.
I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.
Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.
These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.
I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.
UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.
Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.
Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.
Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.
A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.
Watching you poast on branding is like watching a 3 legged dog do calculus.
"You don't have to win multiple Rose Bowl or championship to get small things right and have a decent brand. They cant even do a simple thing like make sure the stadium is filled with purple and gold before a game starts or get people back into the stadium before the start of the second half."
Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.
Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.
Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.
until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.
Thanks
Whoosh as always.
Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.
In college football, your brand is mostly judged on whether or not you fucking win.
PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.
However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.
I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.
Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.
These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.
I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.
UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.
Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.
Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.
Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.
A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.
Watching you poast on branding is like watching a 3 legged dog do calculus.
You haven't done anything to refute what I'm saying, and you know I'm right. Stick to analyzing 16 year olds.
Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.
Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.
Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.
until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.
Thanks
Whoosh as always.
Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.
In college football, your brand is mostly judged on whether or not you fucking win.
PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.
However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.
I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.
Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.
These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.
I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.
UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.
Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.
Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.
Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.
A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.
Watching you poast on branding is like watching a 3 legged dog do calculus.
You haven't done anything to refute what I'm saying, and you know I'm right. Stick to analyzing 16 year olds.
I'd expect the lions share to be in travel. Being the northernmost, almost western most FBS team (excluding the rainbow warriors) in the nation has its costs. Especially when you travel to Atlanta, New York, Atlanta in three straight years. Not to mention that every other school in the conference, with the exception of the boovs is 250 or more miles away, that shit adds up. The only other schools in the P5 that encounter the travel are obviously Hawaii, WVU, Texas Tech, and WSU. Lets just say that in the distance from UW to Arizona, Alabama can play against every team in the SEC, ACC, B1G, and B12. We get the P12 and MW (excluding Hawaii).
According to the article our travel expenses are top 5, but we are also in the top 5 in equipment, marketing and game expenses. Not sure exactly what game expenses are? Like in stadium entertainment? Consessions and ticketing staff?
Will the new Adidas deal affect the equipment ranking good or bad I wonder?
Game expenses probably has to do with all the marketing efforts for in stadium recycling.
Comments
However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.
I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.
1) Anybody that knows anything knows UW is a heavyweight in terms of spending and resources ... we also blow everybody in the conference away on revenues
2) The brand argument is important but a tad overplayed IMO ... they need to get better ... but there’s a lot of bitching just to bitch ... there have been signs of progress though that should be acknowledged
3) Branding comes in a number of forms and they all have to support one another ... I can market the shit out of a product and get you interested in it but if the product is terrible you aren’t buying it again
Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.
These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.
I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.
UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.
Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.
Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.
Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.
A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.
You haven't done anything to refute what I'm saying, and you know I'm right. Stick to analyzing 16 year olds.
It's a cross I bear.
#hung
Do you have ideas on how to make this happen?