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Today in JIVE ASS News
Dennis_DeYoung
Member Posts: 14,754
Our coaching staff has retooled their whole recruiting strategy and called for a hard re-brand on OKG (you can see the comically obvious/reactionary rebrand play out on twitter). They are now going to try to emphasize B4L over OKG, but desperately want to show the world that OKG isn't racist and that people have fun at UW.
Pete is going hard after Smalls personally and it's not over.
Pete is apparently pissed that Taggart and Cristobal would stoop to this! ("How dare my enemies exploit my weaknesses in a billion dollar industry!?!?")
Unfortunately for 40% of white people here, we are going to continue to recruit black players even if they are JIVE ASSES and may now even try to emphasize it a bit.
Just what I'm hearing don't twist.
Pete is going hard after Smalls personally and it's not over.
Pete is apparently pissed that Taggart and Cristobal would stoop to this! ("How dare my enemies exploit my weaknesses in a billion dollar industry!?!?")
Unfortunately for 40% of white people here, we are going to continue to recruit black players even if they are JIVE ASSES and may now even try to emphasize it a bit.
Just what I'm hearing don't twist.
Comments
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Pete should quietly ask Kevin King and Budda to help out on the Twatters
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New UW recruiting campaign:
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I am glad they are hitting the "draft" branding hard. Said this in the other thread but it amazes me with how detailed and on top of things everything about this program is, that our recruiting has taken 5 years to finally try to get messaging right and on point. Feels like Pete just doesn't like recruiting, so that is the one ad hoc thing about this program.
But new branding centered on B4L and Come to UW to Get Drafted seems like a strategy that will work.
#scoducks#wareagle -
I was literally watching this movie last night.Swaye said:New UW recruiting campaign:
If only there were some EPISODE OF A PODCAST A YEAR AGO ENTITLED TSiO EPISODE #49: WHAT IS AN OKG? where 4 helpful Husky fans (one in the bottom of a missile silo) told our staff this was coming, they might have been able to avoid this!!!! -
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I have always hated OKG. OKG is a Boise thing. It's 'we don't get our pick of the litter, so we have to do EXTREME vetting'.Swaye said:I am glad they are hitting the "draft" branding hard. Said this in the other thread but it amazes me with how detailed and on top of things everything about this program is, that our recruiting has taken 5 years to finally try to get messaging right and on point. Feels like Pete just doesn't like recruiting, so that is the one ad hoc thing about this program.
But new branding centered on B4L and Come to UW to Get Drafted seems like a strategy that will work.
#scoducks#wareagle
Because at Boise, you had to really make sure you were homing in on guys who would be productive past their rating, etc.
At UW - we are recruiting basically the same kids everyone else is. How hard is it really to scout Bijan Robinson or Sav'ell? Are they OKGs?!?!
I mean - they have superlative talent. That's why we got our shit pushed in by tOSU, Penn State and Bama. We need guys like that. It doesn't take some insane OKG-meter to figure out who we need.
B4L is Washington branding (I believe Pete came up with it when he came to UW) and it suits their current mission much better. Instead of having the undercurrent of 'THIS IS THE HARDEST THING YOU WILL EVER DO - IF YOU DON'T LIKE IT GO TO OREGON' in our recruiting message, B4L is more 'we will take kids that can go anywhere, and do something with them nowhere else will do'.
OKG is about Pete and Co. prizing slow strategy values and (even though they don't realize it) selecting for obedient, beta kids (yes sir, no sir!!).
B4L is about 'hey, we can get kids like Kevin King (not that he was some extreme knucklehead or anything, but almost certainly a kid we would not recruit now) and make them into big time players and give them a real foundation in life'.
I have ALWAYS felt the tragedy of the OKG recruiting approach was that the kids who desperately NEED B4L won't get it because you are selling it in such a way that it turns off everyone who could REALLY benefit from it. Then we end up preaching to the converted and getting a bunch of beta kids. Nothing wrong with them, but we need a MIX.
As I said on Ep #49 - I NEED B4L!!! I DO!!!! My rich friends who grew up in Magnolia and went to O'Dea don't need it. It's fine for them... but I have ALWAYS felt that Pete's fire for college football will burn brighter and longer if he realizes he has an opportunity to change the lives of a bunch of fast strategy kids who will be used up and spit out by Oregon, USC and whomever else.
I have always felt if Pete could really get in touch with that reality he would really prize his opportunity. And if he realized what a shit-show OKG is perception wise, and what a disaster their 'anti-hype/anti-fun' stance is, and how much it impedes his ability to CHANGE LIVES of kids who NEED it... he would drop it immediately.
White people are really sensitive about this stuff, but it's not that complicated...
For reasons that you will have to pay me to really get into (this is a LONG story)... fast strategy values are baked into black culture in America even if the people themselves are not fast strategy. This is the same in opposition about white people culture in America. In the south with all these meth head lunatics, I see white people talking about 'hard work' and all its virtues (even though Squirrel is not a particularly hard worker).
I love all you white people. Shout out to white people. There is nothing wrong with white people and SOME OF MY BEST FRIENDS ARE WHITE!! I have always said, I don't want to eliminate white people from our program. I love Cade Otton and I love Josh Calvert.
But it's more about a message that is not INTENDED to be exclusionary, but ends up being that way.
That's why I really hope they take this rebrand seriously. I don't want to be Oregon. But just look at the team that won the Natty last year. They have fun, they are a bunch of JIVE ASSES... ...but if Pete honestly looks at the trajectory of Christian Wilkins' life and is able (PLEASE GOD) to realize that this OKG-branding, anti-fun/anti-hype approach will prevent UW from having stories like CW's, I know he would want to change it.
I seriously hope they do. -
This is a great post and basically sums up how I feel about it. We aren't racist here. But the measures we seem to most value in recruits prize cultural elements of shitty white people more than other races (though Malloe has Poly family shit on lock). B4L is a much more inclusive (I hate that word but whatever) strategy that says we can get the most of anyone - white, black, poly, 50/50, whatever.Dennis_DeYoung said:
I have always hated OKG. OKG is a Boise thing. It's 'we don't get our pick of the litter, so we have to do EXTREME vetting'.Swaye said:I am glad they are hitting the "draft" branding hard. Said this in the other thread but it amazes me with how detailed and on top of things everything about this program is, that our recruiting has taken 5 years to finally try to get messaging right and on point. Feels like Pete just doesn't like recruiting, so that is the one ad hoc thing about this program.
But new branding centered on B4L and Come to UW to Get Drafted seems like a strategy that will work.
#scoducks#wareagle
Because at Boise, you had to really make sure you were homing in on guys who would be productive past their rating, etc.
At UW - we are recruiting basically the same kids everyone else is. How hard is it really to scout Bijan Robinson or Sav'ell? Are they OKGs?!?!
I mean - they have superlative talent. That's why we got our shit pushed in by tOSU, Penn State and Bama. We need guys like that. It doesn't take some insane OKG-meter to figure out who we need.
B4L is Washington branding (I believe Pete came up with it when he came to UW) and it suits their current mission much better. Instead of having the undercurrent of 'THIS IS THE HARDEST THING YOU WILL EVER DO - IF YOU DON'T LIKE IT GO TO OREGON' in our recruiting message, B4L is more 'we will take kids that can go anywhere, and do something with them nowhere else will do'.
OKG is about Pete and Co. prizing slow strategy values and (even though they don't realize it) selecting for obedient, beta kids (yes sir, no sir!!).
B4L is about 'hey, we can get kids like Kevin King (not that he was some extreme knucklehead or anything, but almost certainly a kid we would not recruit now) and make them into big time players and give them a real foundation in life'.
I have ALWAYS felt the tragedy of the OKG recruiting approach was that the kids who desperately NEED B4L won't get it because you are selling it in such a way that it turns off everyone who could REALLY benefit from it. Then we end up preaching to the converted and getting a bunch of beta kids. Nothing wrong with them, but we need a MIX.
As I said on Ep #49 - I NEED B4L!!! I DO!!!! My rich friends who grew up in Magnolia and went to O'Dea don't need it. It's fine for them... but I have ALWAYS felt that Pete's fire for college football will burn brighter and longer if he realizes he has an opportunity to change the lives of a bunch of fast strategy kids who will be used up and spit out by Oregon, USC and whomever else.
I have always felt if Pete could really get in touch with that reality he would really prize his opportunity. And if he realized what a shit-show OKG is perception wise, and what a disaster their 'anti-hype/anti-fun' stance is, and how much it impedes his ability to CHANGE LIVES of kids who NEED it... he would drop it immediately.
White people are really sensitive about this stuff, but it's not that complicated...
For reasons that you will have to pay me to really get into (this is a LONG story)... fast strategy values are baked into black culture in America even if the people themselves are not fast strategy. This is the same in opposition about white people culture in America. In the south with all these meth head lunatics, I see white people talking about 'hard work' and all its virtues (even though Squirrel is not a particularly hard worker).
I love all you white people. Shout out to white people. There is nothing wrong with white people and SOME OF MY BEST FRIENDS ARE WHITE!! I have always said, I don't want to eliminate white people from our program. I love Cade Otton and I love Josh Calvert.
But it's more about a message that is not INTENDED to be exclusionary, but ends up being that way.
That's why I really hope they take this rebrand seriously. I don't want to be Oregon. But just look at the team that won the Natty last year. They have fun, they are a bunch of JIVE ASSES... ...but if Pete honestly looks at the trajectory of Christian Wilkins' life and is able (PLEASE GOD) to realize that this OKG-branding, anti-fun/anti-hype approach will prevent UW from having stories like CW's, I know he would want to change it.
I seriously hope they do.
Nobody actually thinks our staff is racist, but OKG coupled with some of our lame ass white coaches can be easily interpreted that way, unintentionally. B4L has more of a ride or die vibe with some OKG elements sprinkled in. This will work a shitload better than what we've been doing imho.
Anyone have any meth? I'm out. -
Live footage of Coach K trying out the new brand looking for BUCKs in HoustonDerekJohnson said:
