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UW marketing update

135

Comments

  • DerekJohnsonDerekJohnson Administrator, Swaye's Wigwam Posts: 65,958 Founders Club
  • BasemanBaseman Member Posts: 12,369
    Crawfish said:

    Is your twitter handle @mrspetersenuw?
    You don’t want to see @Doog_de_Jour angry
  • RaceBannonRaceBannon Member, Moderator, Swaye's Wigwam Posts: 110,045 Founders Club
    Crawfish said:

    Please accept my sincere apologies. I am relatively new to HH.

  • ntxduckntxduck Member Posts: 5,968
    Looks to me like she lists her previous employers on her account (Oregon, Auburn, Nike). Also looks like it's her personal, not her work, twitter.

    Imagine getting upset over something like this. The Oregon AD guys openly root for the schools they used to work for on Twitter. Honestly who gives a fuck.
  • CaptainPJCaptainPJ Member Posts: 2,986
    What a stupid bitch - can her ass
  • DooglesDoogles Member, Swaye's Wigwam Posts: 12,683 Founders Club
    Meek said:

    my take on this is that first, like all of you, this is just a fucking insult to our own brand and it comes from inside our own team.

    second, from a marketing perspective you can actually do this. It's done successfully in the business world in fact....these types of businesses are called DOLLAR STORES. They basically sell anyone's shit and they don't care about any one person's particular brand or product as long as they get a transaction out of it.

    Does our marketing department want the UW brand to be in a Dollar Store?


    Maybe...maybe they do; maybe they don't but they just don't care enough to get the details right. Or maybe they took marketing at Oregon (Hi Rachael) and just didn't learn that strategy is the second part of marketing.

    What is clear though is that the UW marketing department and people like Rachael don't have any interest in elevating our brand to stand for something. It's just "my job is to show up 9-5 Monday-Friday and pump out some appropriate social media and then done." and then on Saturday they are cheering for the Auburn Eagles or #WashingtonFlock.

    It's unacceptable to me.....but hey, Jen Cohen met Don James right? I guess that's the extent of pursuing excellence.

    I wonder how many hours Rachael would last with that bullshit on her profile if she worked for any other blue blood...5 minutes? 2 days? Never mine, it was a rhetorical question because Washington doesn't give a shit. We're so caught up in this inclusion narrative that we are probably fucking proud to say that we employ Duck fans and let them be who they want to be during the work.

    Swoosh life...fucking hell...right after Cohen negotiates a big motherfucking contract with Adidas, you have a staffer still promoting the swoosh...el oh el.
    Somebody send to Cohen
  • DomicilloDomicillo Member Posts: 3,025

    Shout out to the TSIO crew

    But what does her tinder say?
  • PurpleThrobberPurpleThrobber Member Posts: 46,129 Standard Supporter
    Just show tits and all is forgiven, Rachel.

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