Most profitable teams bombshell! #19 will shock you!

Dennis_DeYoung said:

PostGameOrangeSlices said:

Doog_de_Jour said:

PostGameOrangeSlices said:

Houhusky said:

huskyhooligan said:

Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.

Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.

Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.

until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.

Thanks

Whoosh as always.

Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.

In college football, your brand is mostly judged on whether or not you fucking win.

PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.

However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.

I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.

Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.

These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.

I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.

UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.

Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.

Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.

Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.

A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.

Watching you poast on branding is like watching a 3 legged dog do calculus.

PostGameOrangeSlices said:

J

Dennis_DeYoung said:

PostGameOrangeSlices said:

Doog_de_Jour said:

PostGameOrangeSlices said:

Houhusky said:

huskyhooligan said:

Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.

Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.

Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.

until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.

Thanks

Whoosh as always.

Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.

In college football, your brand is mostly judged on whether or not you fucking win.

PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.

However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.

I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.

Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.

These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.

I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.

UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.

Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.

Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.

Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.

A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.

Watching you poast on branding is like watching a 3 legged dog do calculus.

You haven't done anything to refute what I'm saying, and you know I'm right. Stick to analyzing 16 year olds.