Most profitable teams bombshell! #19 will shock you!

Domicillo said:

TommySQC said:

CokeGreaterThanPepsi said:

https://twitter.com/ou_football/status/1096184168508080128?s=21

Did they not squat at Bama? Why is this so special?

Because that video has over a million views. Because the marketing department intentionally produced something that both highlights a player of interest and slapped their logo all over the screen. Because engagement is driven by brand identity, and as a company that has to sell value to corporate partners, consumers and prospective employees (both players and coaches), engagement is everything.

That video has the views because Bama fans follow Hurts and OU is a blue blood only competing with the Thunder

YellowSnow said:

At @GrundleStiltzkin well loan UW your SL 1200. Whickey whickey type deck better for this kind of marketing.

1200s FTW. I still have the one I bought in '88 at Magnolia HiFi for like $800 or some shit.

Dennis_DeYoung said:

PostGameOrangeSlices said:

RaceBannon said:

PostGameOrangeSlices said:

RaceBannon said:

PostGameOrangeSlices said:

CokeGreaterThanPepsi said:

PostGameOrangeSlices said:

CokeGreaterThanPepsi said:

PostGameOrangeSlices said:

CokeGreaterThanPepsi said:

Things that the marketing department owns/works directly with:

Gameday (all encompassing: content, tailgating, zone, ads, commercial break content, etc.)
Band
Cheer
Dubs (his name too)
Uniforms
Promotions
UW athletics font, script, color, etc.

So who in your mind is managing the UW football and athletics twitter pages? IT? finance?

Man, this is not in my mind. I know this. UW football is run by the football department. I’m trying to educate!

Okay, but my point is that it is marketing and branding material. Hence, marketing.

Im talking about perception of the UW brand as a whole in this thread.

Great. I get you.

But if you think the UW brand is strong I don’t know what to tell you.

The UW brand is as strong as it is ever going to get without winning a big Bowl game or three

Its true that if the Pac 12 got the FREE Pub that the SEC gets from CBS and ESPN the individual marketing would not be as important and if UW ruled the PAC 12 that got FREE Pub all the better

But the Pac 12 marketing sucks and Larry is an idiot so there you go and here we are

I get it. But if UW won a natty vs Bama with a mean fucking defense ESPN and CBS would love us

Winning solves everything, it doesnt even have to be the natty.

Right now, UW is the loveable try hard that cant win a nationally relevant game. The Pac 12 is an afterthought because it sucks. These issues are 100x bigger of a problem than any perceived marketing deficiencies

The Big 12 sucks as bad but the Oklahoma brand puts them above the Pac 12

The Pac 12 could still suck but the USC brand would be strong if they didn't suck and the whole league would benefit

When your champ and that's us doesn't care enough to get a decent brand then its a real issue

In 2016 USC won the post season and off season natty over us by winning the Rose Bowl and being USC

UW is famous for firing Rick in June and hiring Ty to go 0-12. And Todd Turner.

Our former players do a better job on twitter than UW does. Oregon gets the top recruit in the country after finishing 4th because of branding. They get it. UW has a bunch of old fucks saying just play ball

Oregon and USC have won multiple NY6 bowls since 2000. UW hasnt done a fucking thing except lose on the big stage. Oregon might have lost to Ohio State, but they curb stomped an undefeated FSU.

When people think of UW, they think of 24-7 and the Browning pick 6. Or maybe UW being down by a million to PSU and OSU, at which point the fans turned the game off.

Your brand can only be as strong as your performance in sports. Right now the only thing UW has is the strongest retard medal aka Pac 12 championships.

Not winning important games hamstrings the entire marketing machine

How can you argue with someone this dumb?

So, you're saying if we win big games that would improve things? NO FUCKING WAY!!! What chinsight.

You don't understand branding or what you are talking about on any level. Although, if you want people who are dumb, accept mediocrity, don't like fans who demand improvement and talk about things they know nothing about like they are experts because they are displeased with someone perturbing their happy idiot world... I can suggest a website that you would enjoy!

They have all of that and more at dawgman.com. I think you would enjoy it there. They think recruiting is overrated and we can never compete until we win, but we can't win until we win - but this year's recruiting class was great so why are you guys all complaining? too!!

You don't get it and never have gotten it. HTH

Ice_Holmvik said:

Doog_de_Jour said:

Getting back to the OP, I’m glad our program is profitable, but yeah, not seeing much ROI on your marketing dollars pisses me off.

Bash the Seahawks all you want, but they have a brilliant marketing team. I’d love to see “Bow Down” or “Go Dawgs” merchandise plastered everywhere like you see 12 flags.

Which reminds me, who the hell runs the licensing department over at UW? I’m still appalled by how little Rose Bowl gear there was to buy. When I go to the grocery store, I always see Seahawks and fucking SOUNDERS shirts, hats, etc. available to buy but nothing Huskies. That’s BULLSHIT.

End rant.

Would of been a better rant if you ended with EMFA

Doesn’t everything end better with eating MFA...

huskyhooligan said:

Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.

Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.

Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.

until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.

Thanks

PostGameOrangeSlices said:

Houhusky said:

huskyhooligan said:

Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.

Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.

Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.

until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.

Thanks

Whoosh as always.

Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.

In college football, your brand is mostly judged on whether or not you fucking win.

PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.

However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.

I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.

Add this to the list of things that I need to rant about ...

1) Anybody that knows anything knows UW is a heavyweight in terms of spending and resources ... we also blow everybody in the conference away on revenues

2) The brand argument is important but a tad overplayed IMO ... they need to get better ... but there’s a lot of bitching just to bitch ... there have been signs of progress though that should be acknowledged

3) Branding comes in a number of forms and they all have to support one another ... I can market the shit out of a product and get you interested in it but if the product is terrible you aren’t buying it again

Doog_de_Jour said:

PostGameOrangeSlices said:

Houhusky said:

huskyhooligan said:

Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.

Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.

Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.

until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.

Thanks

Whoosh as always.

Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.

In college football, your brand is mostly judged on whether or not you fucking win.

PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.

However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.

I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.

Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.

These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.

I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.

UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.

Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.

Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.

Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.

A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.

Dennis_DeYoung said:

PostGameOrangeSlices said:

Doog_de_Jour said:

PostGameOrangeSlices said:

Houhusky said:

huskyhooligan said:

Anyone else notice that the back of the jumbo tron, facing the lake, has Alaska Airlines on it? Not a W. Grateful for the dough Alaska Air, but Alaska Air isn't really synonymous with UW football. Oregon can get away with a big swoosh, because they are, but they are still putting a big fucking 0 on the outside of the stadium. Little shit that bothers me.

Sorry, everyone knows simple little hometown/local things can't be taken care of until after UW wins a national championship.

Im going to need to see a national championship or atleast a Rose Bowl win before I allow criticism of something as mind blowingly stupid as the Zone.

until then please keep all discussions on branding or marketing, including discussions on the new official school color (black) or how empty the stadium is against EWU to the branding/marketing board.

Thanks

Whoosh as always.

Fuck around with the little things all you want. It doesnt matter that much in the big scheme of things. Having a W replace Alaska airlines isnt going to bring fans, nor will using black less.

In college football, your brand is mostly judged on whether or not you fucking win.

PGOS, I actually partially agree with you that winning helps. I mentioned the Seahawks up thread, and not many outside of local diehards gave two shits about them until Mike Holmgren‘s team went on their Super Bowl run...but a lot of the smaller details in terms of branding/marketing had already been put in place, like the 12th Man “Fan” jerseys, etc. These were things the Carroll-era built upon.

However, you can be a premier sports brand without winning...how long did the Chicago Cubs or Boston Red Soxs go without championships? Norte Dame hasn’t won a title since 1988.

I guess what I’m trying to say in my convoluted way is winning in sports strengthens a brand, but isn’t always necessary to build one.

Youre 100% correct there are teams out there that have a strong brand and a cult following with limited success.

These tend to be pro teams. College is too diluted between 100+ schools and is hyper regional. Going to Cubs and Redsox games is a religious experience for boring baseball fans.

I said it before, and Tequilla stated it well...you can market the hell out of something, but if the product doesnt deliver it's not going to matter in the long run.

UW is trending up in recruiting and branding, period. It is not going to be perfect overnight, things can be improved on here or there. Eventually, you need to win on the big stage to level up recruiting, fan interest, enthusiasm, etc.

Oregon has been on the big stage and won some big games. They had an innovative offense that drew eyeballs. They have Nike backing.

Washington needs to keep sending players to the league, win a big OOC game for once, market the shit out of the defense (or a Hesiman candidate like an Eason), and most importantly, continue to win.

Do you think 5 star Cali recruits care about the fucking Alaska Airlines logo? Maybe, but they care a lot more about how UW brand is percieved nationally.

A lot of you are confusing national brand perception with how UW is perceived by the hardcore UW fanbase that talks about this stuff online in their spare time. Fuck, the bigtime recruits probably like the black alts.

Watching you poast on branding is like watching a 3 legged dog do calculus.

Link?