Interesting point on Nike. What is stopping them from promising every football recruit top dollar as a Nike spokesman?
Which is all this really is, for the most part. Funneling $$ to recruits. Nobody gives a shit what Bo Nix promotes. Rattler at OU might be only guy anybody would recognize.
Just turn college football into a farm system and be done with it already. They keep going down this path the cheating will be epic.
All this is doing is moving some of the cheating above board
If there were cases before where teams wouldn't cheat, now they will be incentivized to run money through local businesses as a means to lure recruits. Businesses will become fronts.
I voted and then thought..."wait, is this a good thing?" Is an HH sponsorship the moral equivalent to a Pornhub sponsorship? If so, I'm not sure mom will approve.
Flash Mom the new stack of cash. She’ll come around.
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Tech? Markets? Jesus Christ.