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Article: UW Marketing Remains out of Touch

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Comments

  • SpoonieLuv
    SpoonieLuv Member Posts: 5,470
    "If you want to go after the new money and younger generations big swinging dicks, then be all about that, and mold your advertising accordingly."
  • AtomicDawg
    AtomicDawg Member Posts: 7,372
    brchco12 said:

    i think our marketing probably sucked for decades but we just didn't know it. There was no need to market that hard when they were drawing 70k plus. Now they have to try but there really isn't a demand. If they have the year I expect this year I think eyes gonna be a lot of empty bleachers. I still have not seen a game where they fill the student section.
    The duck is right. The only way this is solved is with wins.

    The students fucking suck... I always boo the student non-athletes
    The students will be great if we were good. we have a football problem.
  • Fire_Marshall_Bill
    Fire_Marshall_Bill Member Posts: 26,257 Standard Supporter

    Good article. There is a major lack of connection between marketing and the fans and program itself. They don't understand the culture of the program and what makes a true UW fan, imo.

    I will say, in their defense, there is nothing they can do about kickoff times. That is a tv issue. And honestly, so be it. Id rather have it the way it is today, than back in the day when 90% of he games were over by 4pm and you didn't get to watch any of them anyways because you had to watch your team. The more football I can watch the better.

    I was going to write something similar. Fox, BSPN, and Pac 12 Network are driving the bus.

    11 a.m. kickoff times followed by 8 p.m. the next week are ridiculous.
  • whatshouldicareabout
    whatshouldicareabout Member Posts: 13,018

    brchco12 said:

    i think our marketing probably sucked for decades but we just didn't know it. There was no need to market that hard when they were drawing 70k plus. Now they have to try but there really isn't a demand. If they have the year I expect this year I think eyes gonna be a lot of empty bleachers. I still have not seen a game where they fill the student section.
    The duck is right. The only way this is solved is with wins.

    The students fucking suck... I always boo the student non-athletes
    The students will be great if we were good. we have a football problem.
    I think you're wong.
    image
    It's great when you have yellow fever
  • PostGameOrangeSlices
    PostGameOrangeSlices Member Posts: 27,933
    edited August 2015
    FREE PUB!

    sweet Facebook story brah
  • LoneStarDawg
    LoneStarDawg Member, Swaye's Wigwam Posts: 13,778 Founders Club

    brchco12 said:

    i think our marketing probably sucked for decades but we just didn't know it. There was no need to market that hard when they were drawing 70k plus. Now they have to try but there really isn't a demand. If they have the year I expect this year I think eyes gonna be a lot of empty bleachers. I still have not seen a game where they fill the student section.
    The duck is right. The only way this is solved is with wins.

    The students fucking suck... I always boo the student non-athletes
    The students will be great if we were good. we have a football problem.
    While they would show up if we were winning, they still suck.

    <#oldmanrant>

    Went to the 2013 arizona game when we were both undefeated and there was justifiably a bit of buzz among the doogdom. We sat close to the student section and granted it rained 3+ inches, the student section, which was never full, was 3/4 empty by halftime. That was the worst weather since 2006 OSU when Stanback got hurt and it was raining sideways, just an all around shitty day. but we didn't leave early when we were students because we hazed anyone who left a game early.

    </#oldmanrant>
  • Meek
    Meek Member Posts: 7,031

    FREE PUB!

    sweet Facebook story brah

    the facebook page is the guy behind the guy behind the guy behind the guy.

    image
  • PostGameOrangeSlices
    PostGameOrangeSlices Member Posts: 27,933
    Meek said:

    FREE PUB!

    sweet Facebook story brah

    the facebook page is the guy behind the guy behind the guy behind the guy.

    image
    Sounds like some real higher level discussion
  • PurpleJ
    PurpleJ Member Posts: 37,778
    brchco12 said:

    brchco12 said:

    i think our marketing probably sucked for decades but we just didn't know it. There was no need to market that hard when they were drawing 70k plus. Now they have to try but there really isn't a demand. If they have the year I expect this year I think eyes gonna be a lot of empty bleachers. I still have not seen a game where they fill the student section.
    The duck is right. The only way this is solved is with wins.

    The students fucking suck... I always boo the student non-athletes
    The students will be great if we were good. we have a football problem.
    While they would show up if we were winning, they still suck.

    <#oldmanrant>

    Went to the 2013 arizona game when we were both undefeated and there was justifiably a bit of buzz among the doogdom. We sat close to the student section and granted it rained 3+ inches, the student section, which was never full, was 3/4 empty by halftime. That was the worst weather since 2006 OSU when Stanback got hurt and it was raining sideways, just an all around shitty day. but we didn't leave early when we were students because we hazed anyone who left a game early.

    </#oldmanrant>
    I was at that game. Perfect example of why a passing offense on Montlake is fucking stupid.