Why would AB be sponsoring drag shows and pay them as influencers when their customer is predominantly men? And then enter into a long term deal with a guy cosplaying as a woman.
Second, what kind of marketing genius would alienate a massive percentage of Bud drinkers with this nonsense?
Do they think they are going to find equivalent market share in the trans community to make up for the red necks who’ll be taking their dollars elsewhere?
And yes, it probably is an April fools joke. But see also above. That’s not marketing, that’s dumbfuckery.
Second, what kind of marketing genius would alienate a massive percentage of Bud drinkers with this nonsense?
Do they think they are going to find equivalent market share in the trans community to make up for the red necks who’ll be taking their dollars elsewhere?
And yes, it probably is an April fools joke. But see also above. That’s not marketing, that’s dumbfuckery.
Classic Babylon Bee. Conservatives were once characterized as not having a sense of humor. Never true but what is true is the takeover of the left by the humorless.
We support all people being their authentic selves!
Sure.
When are the marketing guys being fired?
That's what I don't get. Even mello knows that Get Woke Go Broke is a real thing. And yet the social pressure on supposedly educated business people at high levels gets them to approve these campaigns without the slightest thought about who is their target audience. Then when things go off the rails the backtracking starts.
I wonder how many bud light neon signs are in dumpsters today? Twitter is killing AB because this campaign is simply fucking stupid and should be mocked to hell.
Comments
The Queen of Beers!
Second, what kind of marketing genius would alienate a massive percentage of Bud drinkers with this nonsense?
Do they think they are going to find equivalent market share in the trans community to make up for the red necks who’ll be taking their dollars elsewhere?
And yes, it probably is an April fools joke. But see also above. That’s not marketing, that’s dumbfuckery.
That commercial is creepy as fuck.
The can won’t be released!
When have hundreds of influencers!
We support all people being their authentic selves!
Sure.
When are the marketing guys being fired?
What left wing kook site did you find this on? Salon?
Defend
Everything
Dudes cosplaying like a little girl, clothed while taking a bubble bath, with a stash shadow?
Not so much.
But your kink is your thing, Dazzler.
Kid Rock breaks Twitter and lefty fags everywhere.
I can't possibly drink less Bud Light than I already do.
I'm amused at the hair trigger some of you girls have.