I won't say UW Crew was bigger than football pre WWII, but it was a closer 2nd than many people realize. 80,000 people used to line the shores of Lake WA back in the 20s and 30s to watch the Dour Dane battle Uncle Ky.
Alas, times change and the rowboat lost its pull as a major spectator sport. It remains, however, UW's most important non revenue sports, and it's not really that close.
Tims change again; once the Pac-12 kills football and then CTE buries it forever rowboat will regain its prominence.
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