Drink 'em Horns

Tequilla said:

This shit needs to be pinned at the top of the board for at least the next month, emailed to the Athletic Department, and really noted and discussed within the Athletic Department.

And honestly, the $1.8M is very low given that Texas struggled this year and I would expect that a strong year for Texas on the field would probably translate to closer than $2.5-$3M in revenue per year.

BTW, I would also expect that the infrastructure needed to put taps and lines into the existing concession stands would be less than what is required to run the Zone over the course of a year.

Tequilla said:

This shit needs to be pinned at the top of the board for at least the next month, emailed to the Athletic Department, and really noted and discussed within the Athletic Department.

And honestly, the $1.8M is very low given that Texas struggled this year and I would expect that a strong year for Texas on the field would probably translate to closer than $2.5-$3M in revenue per year.

BTW, I would also expect that the infrastructure needed to put taps and lines into the existing concession stands would be less than what is required to run the Zone over the course of a year.

Tequilla said:

ThomasFremont said:

Tequilla said:

This shit needs to be pinned at the top of the board for at least the next month, emailed to the Athletic Department, and really noted and discussed within the Athletic Department.

And honestly, the $1.8M is very low given that Texas struggled this year and I would expect that a strong year for Texas on the field would probably translate to closer than $2.5-$3M in revenue per year.

BTW, I would also expect that the infrastructure needed to put taps and lines into the existing concession stands would be less than what is required to run the Zone over the course of a year.

Proximity to the stands would mean additional sales. Any cost to make this happen is likely absorbed in the 1st quarter of the 1st game.

Turn the Zone back into what it was meant to be: a place for people with no friends to tailgate before the game.

That's called a loss leader idea for The Zone ... the kind of idea I'd expect from the existing AD.

Instead, turn part of the Zone into an area where you can make it family friendly with football related activities for the kids. Charge some nominal amount of $5-$10 to let the kids go in and tackle some tackling dummies, blocking sleds, etc. If you really want to make it a fairly cool experience, try to engage members of The Big W Club to come in and provide instruction to some of the younger kids going through some of the drills, and some autograph opportunities. For example, give season ticket holders with kids an option to buy UW helmets and then have the kids bring those helmets with them in a way that lets them collect autographs and memories. In the process, you're also building up your young fan base and driving the next generation of Husky Fans ... not a bad idea to invest in.