And Ohio State was there to keep the B1G brand skrong.
The PAC was always gonna have a hard time branding-wise with USC being shit post 2009. And their sucking in this time frame wasn't primarily result of revenue issues, but rather terrible hires. If USC had won a Natty or 2 in the 2010s I suspect the Pac might have survived.
Do Michigan and Ohio State get a bigger TV revenue share than, say, Purdue and Indiana? I don't recall.
It's better to have more than 1 blue blood, but USC isn't a very good excuse. If you need to have your only blue blood be national championship caliber then you suck as a conference.
The biggest difference is the way they set their divisions up you get Michigan, Penn St, and Ohio St all playing each other while the Pac set it up so that USC is playing Utah and Colorado instead of UW and Oregon. That's terrible business and a product of a mindset that "We need to have every member look like they're equal". That's a great way to piss off your only blue blood.
And unequal revenue share wouldn't be on the table for USC if they wouldn't have been hemorrhaging money for 7 channels of Olympic sports. Our Cal and Stanford sailing and beach volleyball teams got exposure though, so that's neat.
It's also been floated out there that the conference presidents really thought their olympic championship brand shit was going to make a lot of money because, "football's in trouble with the concussion lawsuits." Just an incredible fuckup to gamble your conference like that and put it up there with a media startup when you didn't even have to.
The Pac-10/12 was one of those situations where they were in a challenging spot this millennium and they made about every wrong move they could have as a conference and at their top programs and then just about every cultural shift that was going against the conference intensified and accelerated.
It's amazing how the Pac 12 could only get an offer of a low $20 million/year, meanwhile the B1G teams might get up to $100 million/year a team in 5 more years.
I sometimes turn on the live college football games on youtube. UW will get a max of 20K-50K viewers in Big games they play. But teams like Ohio State, LSU, Bama, Texas will have 150K viewers in Big games.
I remember people on the various UW boards 20-30 years ago predicting that the SEC and B1G would consume all the top teams from the weaker conferences.
Then after that happened, they said that the top 10-12 teams would break off and go independent and try to get Notre Dame type TV deals eventually.
They've been right so far.
They need teams to play and a little variety imo unless they were to go the route of wsu/oregon state and play 2 games a season and the networks would reduce their payouts so that won’t happen. Just my 2 cents
Comments
Exactly right
offseason best season
Wasn’t he the commissioner of the WTA (women’s tennis association) first? He fucked that up too ofc.
No wonder he wants this gig.
Nelly Korda should be a Caitlin Clark level household name. Womens golf must really want to stay niche if they go with good ole Larry ScottFS.
and just as 21-year old Ina Yoon enters the league determined to put Korea back on the map
Thanks Taft!
Being a shitty Idea guy isn't some new thing.
Enabling and protecting a shitty Idea guy for over a decade and then doubling down during Covid will kill a 100+ year organization though.
And Ohio State was there to keep the B1G brand skrong.
The PAC was always gonna have a hard time branding-wise with USC being shit post 2009. And their sucking in this time frame wasn't primarily result of revenue issues, but rather terrible hires. If USC had won a Natty or 2 in the 2010s I suspect the Pac might have survived.
Do Michigan and Ohio State get a bigger TV revenue share than, say, Purdue and Indiana? I don't recall.
It's better to have more than 1 blue blood, but USC isn't a very good excuse. If you need to have your only blue blood be national championship caliber then you suck as a conference.
The biggest difference is the way they set their divisions up you get Michigan, Penn St, and Ohio St all playing each other while the Pac set it up so that USC is playing Utah and Colorado instead of UW and Oregon. That's terrible business and a product of a mindset that "We need to have every member look like they're equal". That's a great way to piss off your only blue blood.
And unequal revenue share wouldn't be on the table for USC if they wouldn't have been hemorrhaging money for 7 channels of Olympic sports. Our Cal and Stanford sailing and beach volleyball teams got exposure though, so that's neat.
It's also been floated out there that the conference presidents really thought their olympic championship brand shit was going to make a lot of money because, "football's in trouble with the concussion lawsuits." Just an incredible fuckup to gamble your conference like that and put it up there with a media startup when you didn't even have to.
The Pac-10/12 was one of those situations where they were in a challenging spot this millennium and they made about every wrong move they could have as a conference and at their top programs and then just about every cultural shift that was going against the conference intensified and accelerated.
It's amazing how the Pac 12 could only get an offer of a low $20 million/year, meanwhile the B1G teams might get up to $100 million/year a team in 5 more years.
I sometimes turn on the live college football games on youtube. UW will get a max of 20K-50K viewers in Big games they play. But teams like Ohio State, LSU, Bama, Texas will have 150K viewers in Big games.
I remember people on the various UW boards 20-30 years ago predicting that the SEC and B1G would consume all the top teams from the weaker conferences.
Then after that happened, they said that the top 10-12 teams would break off and go independent and try to get Notre Dame type TV deals eventually.
They've been right so far.
Larry Scott doesn't deserve another job. Ever.
Most of their predictions ended up correct but the 10-12 teams breaking off is ludicrous and will never happen.
We'll see. It makes $$$ sense for Ohio State, Bama and Texas to do it even now.
They need teams to play and a little variety imo unless they were to go the route of wsu/oregon state and play 2 games a season and the networks would reduce their payouts so that won’t happen. Just my 2 cents