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New NIL Manager for UW

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Comments

  • lvd
    lvd Member Posts: 29

    Social media is all about managing optics via the content you post. The content she's posting makes her look like an indifferent out of touch asshole. Imagine not realizing that publicly lamenting your career direction isn't a good way to kick off a new gig. Seems like a pretty fundamental thing not to be bad at. This already feels like when the Times put that other duck child on the UW beat and his reporting sounded like a Dawgman intern til finally the Times got us Vorel. Way to go Jen you clueless fuckhead.

    If she can reel in either an Amazon or a Microsoft, her hiring will instantly be regarded a success. It doesn't take much. MSFT AND AMZN have combined 20 times the market cap of Nike. But can she do it? UW has both these companies headquarters in the backyard to themselves and of course several others like Boeing.
  • LawDawg1
    LawDawg1 Member Posts: 3,945
    lvd said:

    Social media is all about managing optics via the content you post. The content she's posting makes her look like an indifferent out of touch asshole. Imagine not realizing that publicly lamenting your career direction isn't a good way to kick off a new gig. Seems like a pretty fundamental thing not to be bad at. This already feels like when the Times put that other duck child on the UW beat and his reporting sounded like a Dawgman intern til finally the Times got us Vorel. Way to go Jen you clueless fuckhead.

    If she can reel in either an Amazon or a Microsoft, her hiring will instantly be regarded a success. It doesn't take much. MSFT AND AMZN have combined 20 times the market cap of Nike. But can she do it? UW has both these companies headquarters in the backyard to themselves and of course several others like Boeing.
    Meanwhile, her equal down in Oregon is Phil Knight and a bunch of former Nike execs who already have the corporation formed and the marketing machine ramped up to promote ESPNs labeled best (injured) player in the a Pac 12. She’s still packing.
  • Tequilla
    Tequilla Member Posts: 20,220
    doogville said:

    So being social media director of UW atheltics **should** be a full-time job. How on earth can you add NIL to that?

    Why wouldn't NIL be its own 6 figure director level role, a direct report to Cohen? Some up and comer at an ad agency or athete management firm.

    We're legit going cheap on NIL, right when it's obvious to everyone that we're at a sink or swim inflection for college football/basketball.

    Talk about cutting off your nose to spite your face.

    Cohen is completely clueless.

    But Jen has a BUDGET and is navigating reduced revenue … it’s hard to pay top dollar in THIS economy
  • DerekJohnson
    DerekJohnson Administrator, Swaye's Wigwam Posts: 69,733 Founders Club
    LawDawg1 said:

    Don’t worry. She won’t start for a few weeks. Gotta pack!!!!


    So she's going to coach in the bowl game?
  • doog_codpiece
    doog_codpiece Member Posts: 89
    doogville said:

    So being social media director of UW atheltics **should** be a full-time job. How on earth can you add NIL to that?

    Why wouldn't NIL be its own 6 figure director level role, a direct report to Cohen? Some up and comer at an ad agency or athete management firm.

    We're legit going cheap on NIL, right when it's obvious to everyone that we're at a sink or swim inflection for college football/basketball.

    Talk about cutting off your nose to spite your face.

    Cohen is completely clueless.

    This is it completely. It’s not about picking this woman apart, it’s about the idea that building an NIL strategy should have more importance.