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PR stunts work on the weak minded

MikeDamoneMikeDamone Member Posts: 37,781
"Columbia CEO Tim Boyle has cut his salary to $10,000 a year to pay employee salaries"

https://www.kgw.com/mobile/article/news/local/columbia-sportswear-ceo-tim-boyle-cuts-own-salary-to-10k-retail-employees-receive-regular-pay/283-0a10c3ea-20bc-414b-adac-3731e059643c


So this guys salary was about $1,000,000. The article doesn't say anything about his $2,000.000 bonus

With 3500 employees that's a one time payment of $285 a person. That's their regular salary? Let's say he's cutting his bonus too. So a one time payment of $800 a person?

Of course the dumbasses who think Bloomberg could have given everyone $1,000,000 thinks Boyle is a hero and the "have my business". It's great that they are paying their employees. But to bundle that with the spin that the ceo is personally football the bill is a dishonest PR stunt. And of course it wasn't done humbly and quietly, it was done with a big press release. And of course the gullible public eats it up.

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