Because he must have his perversion of having sex with other men normalized. He knows he's a freak for wanting a dick in his mouth and ass but if enough people give him a ribbon he can feel like the real man he's always wanted to be.
Because his entire department is a complete failure. Why put your failures front and center, when you can distract the masses with identity politics. It's worked the last 23 times thousand times, why not again?
Then they can drop any prohibition about dating "cheer things". Might be enough to get the slobberer from stopping Kobe and turn him into a rush end to stop Mahomes and a chance to date some chicks with dicks.
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23 timesthousand times, why not again?