“We should be contending for the Pac-12 championship every single year,” Lake said on Aug. 24, when asked what fans should expect from his program on an annual basis. “Every single year, we should be contending for the Pac-12 championship and going to a big bowl game. That’s fair. That is fair. Anything less than that is unacceptable. It’s unacceptable. We should be challenging late in November for the Pac-12 championship and positioning ourselves for a big bowl game.”
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Mission Accomplished!