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Plant-Based Meat: A Long-Awaited Industry Tipping Point Has Finally Arrived

GwadGwad Member Posts: 2,855
https://www.inverse.com/article/57678-plant-based-meat-reaches-tipping-point-as-growth-outstrips-regular-meat

“This is not a bubble or a fad,” Caroline Bushnell, associate director for the Good Food Institute, a non-profit think tank that lobbies for meat-based alternatives and which wrote the report, tells Inverse. “It’s a real change in consumer behavior.”

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