Setting aside for a moment how unhealthy they are, here is an idea that just popped into my mossy brain for Dove Chocolate Bars. If I were running Dove, I would buy the rights to the song "Come and Get Your Love", and change it to "Come and Get Your Dove". People would be humming it to themselves as they head for the candy aisle or ice cream aisle. Pure gold, Jerry!
Comments
Thanks Taft!