UW Couch Sales & Purchases (Portal Tracker)
Comments
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Winners shop at Saks, UW shops at Walmart (with coupons).
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I hate to sound like a broken record, but when I read comments like this I see a massive disconnect about how players are getting paid in CFB.
They get paid through 2 primary sources:
- Revenue distribution directly through the University's Athletic Department (effectively a fixed amount for the overall fund through football)
- 3rd party Name, Image, and Likeness agreements that are independently verified (Deloitte) at market rates (allegedly)
Only the 2nd revenue stream is a variable stream.
The only way that you're making big bucks via the NIL revenue stream is to have a significant name or brand that is going to drive agreements that offer money to you and in theory a ROI to the entity entering into a ROI agreement with the player.
Now, I'm sure that in some parts of the country there is still money either being given under the table and/or NIL agreements that are being entered into that are not being verified by Deloitte.
So let's be crystal clear when we're talking about UW not having "money" …
- UW is paying at the top of the food chain when it comes to the revenue distribution through the Athletic Department - you can independently verify this
- NIL contracts are partially developed by the Athletic Department (identifying interested parties, establishing connections, etc.) but its ultimately up to (primarily) the business community to identify NIL deals that make sense for them and offer a positive ROI
- The willingness for UW to offer monies either under the table or NIL deals that are off the table and not being verified by Deloitte at market value
I'll tell you that I think the vast majority of NIL deals are not profitable deals for the entities that enter into them. Some parties have no problem spending that money and whatever is behind that. I think we all know that Seattle-area businesses are not wired to just throw net negative ROI monies at UW players just because they can.
I also think we all know that UW is not likely to be a program that is willing to go outside of the established boundaries to cheat willingly.
But when you have zero leadership, structure, boundaries, or process across college sports in general you get what you get.
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Eklund is teasing that there's going to be a big portal commit tomorrow
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So far our only portal commit is a 4 star OT
Usual crying from the usual dipshits
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Predicting punter. Which given our current situation probably would be huge news.
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I understand the two revenue streams. UW can pay $20 million directly to athletes (I believe that is the amount). Is that a "fixed" amount in the sense that they have to offer the same amounts to all athletes? Like a Title IX issue?
UW's AD is not doing a good job of maximizing the second revenue stream. Yes, it is not "UW's money" but they should be the driving force in getting those dollars created. UW culture is that they would rather have a hard cap, no outside NIL, because NIL fundraising is too hard for them to figure out. -
it’s a legacy recruit. Dad visited during the 2001 Team celly. I get free info from Discord. He or Dom Kirks.
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The $20M is across all sports and is a fixed annual amount that I guess in theory gets adjusted each year.
UW pays in the 70-75% range to football (upper ranges of any school's football rate) and the rest goes to basketball (primarily) and then other sports. If you assume that UW is paying $15M out to football for 85 players on the roster, that comes out to an average of about $175k/yr per player. Obviously some make more and some less than that number.
The revenue distribution can be spread out however it is seen fit and doesn't require equal amounts.
For example, my understanding is that Arch Manning will be taking less money through the revenue distribution next year at Texas because he's able to make enough in NIL that he's fine releasing some of the funds earmarked for him back to the program so that it can fill out a better roster around him.
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Regarding the 2nd revenue stream tied to NIL, I can't say that you're completely wrong with your take and it's one of the areas where I'm most critical of the Athletic Department because they are frankly lazy and not aligned with the changing landscape. Whether anybody likes it that landscape has changed and for better or worse you have to get on board.
When you break down the NIL revenue stream, I think where it gets hard is with respect to who it is that you're talking about.
Think back to MPJ and Rome getting big Adidas deals in 2023 … that was a pretty easy business decision for Adidas given that they were high profile players on a highly ranked team that ended up playing for a national championship. I could be wrong but I'm pretty sure both are still signed with Adidas. Those are easy NIL deals to sign.
Then you have someone like Demond who can probably pick and choose at how important NIL is to him in terms of putting the work in to get paid … and that's a big part of the deal in that in theory if you're going to get paid in NIL you have to put some degree of work into earning that money.
Someone like Demond may be the type of player that has the potential to enter into a large lucrative NIL deal with a large Fortune 500 business to be part of an advertising campaign or what not.
Then you have what I'd call the rank and file player that regardless of how much they contribute aren't going to have a ton of ROI on the NIL side of things no matter how you spin it because their name recognition isn't moving the needle. You might get your radio/tv hits, shows and interviews. You might get your outings and appearance fees including autographs. But this is probably more of what can best be described as paper cuts that add up and maybe over the course of the year you're looking at 6 figures if you have enough of a recognition.
And then lastly there are some programs that have entered into a team-wide deal (I know BYU had one) where the team as a whole was sponsoring a protein bar or whatever and I think everybody on the roster got paid the same. I think that there has also been some recent guidance provided in terms of how those types of deals look and how the deal is getting entered into (player vs program specific) and how that applies to which revenue stream.
Not trying to go TL, DR on this but the way that this whole process works is complex, ever changing, and something that I keep learning about each and every day as I look into this or that. There are a ton of loopholes and the lack of regulation is a big deal here. It's almost impossible at this point to create a full 85 person roster that has the same level of depth that teams at the top had 10-15 years ago regardless of who you are and how much of a blue blood you are.
