has a brand ever tanked this badly 100% of their own doing?
First that pops to mind is Blockbuster not purchasing Netflix for $50M. This might get close.
The failure to to purchase Netflix was one of omission. The Mulvaney debacle was one of commission. Hiring a woke SJW marketing director who hates your key market demo, insults them and then goes virtue signaling to a non-existent demo is epic. Toss in that light beer is a pretty fungible commodity and you have the perfect storm.
Target dying as we speak as well. Go woke go fucking broke! I'm tired of the groomers. We have several here. Pedophilia is a mental disorder and they should be imprisoned for life. kids are worth it.
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Bud has partnered up with Jax
First that pops to mind is Blockbuster not purchasing Netflix for $50M. This might get close.