None of the upper level execs knew about the influencer relationship with the woman cosplayer.
Low-level decision.
CYA time.
Bud hires a new woke as hell woman as their VP of Marketing who immediately sets out her expectation that Bud Light marketing was too fratty and wanted to expand their target market. What do you think that "low-level" Bud market managers of social media "influencers" are going to do? If Bud had a brain in their head they would have fired both the new VP and the low-level manager and put out a press release expressing their love and appreciation of their core customers. Instead it was just dead silence which just means that they actually had no problem with the Mulvaney promotion just that they got caught and were too woke to back off. Same with Nike and Ulta and the other Mulvaney promoters.
None of the upper level execs knew about the influencer relationship with the woman cosplayer.
Low-level decision.
CYA time.
Bud hires a new woke as hell woman as their VP of Marketing who immediately sets out her expectation that Bud Light marketing was too fratty and wanted to expand their target market. What do you think that "low-level" Bud market managers of social media "influencers" are going to do? If Bud had a brain in their head they would have fired both the new VP and the low-level manager and put out a press release expressing their love and appreciation of their core customers. Instead it was just dead silence which just means that they actually had no problem with the Mulvaney promotion just that they got caught and were too woke to back off. Same with Nike and Ulta and the other Mulvaney promoters.
They don’t want their Corporate Integrity Index to take a hit. Their high CIE keeps them off the TransMafia radar.
It’s like the old Mafia protection racket. 15 of the top 20 Fortune companies have perfect 100 scores. They’re updated yearly. Play the game or take the hit.
None of the upper level execs knew about the influencer relationship with the woman cosplayer.
Low-level decision.
CYA time.
Bud hires a new woke as hell woman as their VP of Marketing who immediately sets out her expectation that Bud Light marketing was too fratty and wanted to expand their target market. What do you think that "low-level" Bud market managers of social media "influencers" are going to do? If Bud had a brain in their head they would have fired both the new VP and the low-level manager and put out a press release expressing their love and appreciation of their core customers. Instead it was just dead silence which just means that they actually had no problem with the Mulvaney promotion just that they got caught and were too woke to back off. Same with Nike and Ulta and the other Mulvaney promoters.
Huh, I get the sense the company will be just fine, but you may be right as I’m sure you’re a marketing professional.
None of the upper level execs knew about the influencer relationship with the woman cosplayer.
Low-level decision.
CYA time.
Bud hires a new woke as hell woman as their VP of Marketing who immediately sets out her expectation that Bud Light marketing was too fratty and wanted to expand their target market. What do you think that "low-level" Bud market managers of social media "influencers" are going to do? If Bud had a brain in their head they would have fired both the new VP and the low-level manager and put out a press release expressing their love and appreciation of their core customers. Instead it was just dead silence which just means that they actually had no problem with the Mulvaney promotion just that they got caught and were too woke to back off. Same with Nike and Ulta and the other Mulvaney promoters.
Huh, I get the sense the company will be just fine, but you may be right as I’m sure you’re a marketing professional.
None of the upper level execs knew about the influencer relationship with the woman cosplayer.
Low-level decision.
CYA time.
Bud hires a new woke as hell woman as their VP of Marketing who immediately sets out her expectation that Bud Light marketing was too fratty and wanted to expand their target market. What do you think that "low-level" Bud market managers of social media "influencers" are going to do? If Bud had a brain in their head they would have fired both the new VP and the low-level manager and put out a press release expressing their love and appreciation of their core customers. Instead it was just dead silence which just means that they actually had no problem with the Mulvaney promotion just that they got caught and were too woke to back off. Same with Nike and Ulta and the other Mulvaney promoters.
Huh, I get the sense the company will be just fine, but you may be right as I’m sure you’re a marketing professional.
I did take a marketing class in college. I don't recall the class where we were taught that it was important to piss off your customer group. Your "education" appears to have stalled at practicing to deep throat a banana.
My name is Brendan, that much is clear, I still have a job and we still make beer, Some of it's awful, some is alright, But lately the talk of the town is bud light,
As to why did we do it? The answer is "woke" Now our can has a lady-man, Brand's going broke, Now I hope you'll forget, and I hope this will end, But old Dylan, like bud light, is playing pretend,
we once were the King of beers, now beer of queens, and trannies and genderqueers, whatever that means, If you don't like our stance, leave Bud light on the Shelf, Because Tranheuser-Butch says to Go Fuck Yourself.
NBC says AB “caved” to the MOB. It’s interesting that boycotts by the right are always “MOBS” and when they Left does the same it’s a righteous protest to correct an injustice.
Comments
It’s like the old Mafia protection racket. 15 of the top 20 Fortune companies have perfect 100 scores. They’re updated yearly. Play the game or take the hit.
That CEO letter sounded like something a hostage would write.
Almost like he’s being kept in a dark room by the TransMafia.
It’s worse. Or better.
EWIWBI
I still have a job and we still make beer,
Some of it's awful, some is alright,
But lately the talk of the town is bud light,
As to why did we do it? The answer is "woke"
Now our can has a lady-man, Brand's going broke,
Now I hope you'll forget, and I hope this will end,
But old Dylan, like bud light, is playing pretend,
we once were the King of beers, now beer of queens,
and trannies and genderqueers, whatever that means,
If you don't like our stance, leave Bud light on the Shelf,
Because Tranheuser-Butch says to Go Fuck Yourself.
- fr33manator @tigerdroppings.com