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Great Scott, Larry wtf?
sarktastic
Member Posts: 9,208
Among the recommendations:
“Conduct in-depth analysis of the influencer landscape to identify neutral to positive voices and systematically build relationships with these influencers to shift the conversation.”
“Expand upon media partnerships with The Players’ Tribune and Los Angeles Times and identify new national partner(s) to increase national and regional coverage.”
“Enlist one of comedy’s great ‘coaches’ or ‘fans’ to star in a digital series that addresses the challenges of last-minute schedule and late games in a way that honors the true commitment of the Pac-12 fan.”
The conference declined to say how much FleishmanHillard is charging it for the services.
Hire social network influencers? what like Hondo? comedian? Like Louis CK? This is your plan?
https://www.oregonlive.com/sports/2019/01/canzano-pac-12-conference-throws-money-at-public-relations-firm-to-help-repair-broken-brand.html
“Conduct in-depth analysis of the influencer landscape to identify neutral to positive voices and systematically build relationships with these influencers to shift the conversation.”
“Expand upon media partnerships with The Players’ Tribune and Los Angeles Times and identify new national partner(s) to increase national and regional coverage.”
“Enlist one of comedy’s great ‘coaches’ or ‘fans’ to star in a digital series that addresses the challenges of last-minute schedule and late games in a way that honors the true commitment of the Pac-12 fan.”
The conference declined to say how much FleishmanHillard is charging it for the services.
Hire social network influencers? what like Hondo? comedian? Like Louis CK? This is your plan?
https://www.oregonlive.com/sports/2019/01/canzano-pac-12-conference-throws-money-at-public-relations-firm-to-help-repair-broken-brand.html
Comments
I hear this guy has some time on his hands.
Larry Scott is plain and simply in over his head with this media executive / commissioner charade.
Partnerships with the LA Times? The dying paper that can't get suckers to pay for online access?
Sven and his brand are what Larry is looking for
Or write Bow Down to Scotty
Either way it will be interesting
He has to be blowing 10 or 11 of the university presidents in the conference.
#girldick