I actually applied for a marketing position there and was turned down after an interview. I went on to win awards with other agencies for my work, so thanks UW for your incompetence.
I realize that my #TCUMBA is going to overly simplify marketing, but it sure seems to me that good marketing starts with having common sense and paying attention to what your market/customers are telling you.
I can't imagine anybody that doesn't have rocks for brains, or thinks that one of the most popular golf tournaments sets attendance records because of a fucking fashion show, has told UW Marketing anytime in the last 10 years that they are doing a good job.
I realize that my #TCUMBA is going to overly simplify marketing, but it sure seems to me that good marketing starts with having common sense and paying attention to what your market/customers are telling you.
I can't imagine anybody that doesn't have rocks for brains, or thinks that one of the most popular golf tournaments sets attendance records because of a fucking fashion show, has told UW Marketing anytime in the last 10 years that they are doing a good job.
On the other hand, I think the UW AD marketing department knows its market/customers better than they know themselves.
You idiots keep paying for this bullshit after all.
I realize that my #TCUMBA is going to overly simplify marketing, but it sure seems to me that good marketing starts with having common sense and paying attention to what your market/customers are telling you.
I can't imagine anybody that doesn't have rocks for brains, or thinks that one of the most popular golf tournaments sets attendance records because of a fucking fashion show, has told UW Marketing anytime in the last 10 years that they are doing a good job.
On the other hand, I think the UW AD marketing department knows its market/customers better than they know themselves.
You idiots keep paying for this bullshit after all.
The idiots on this board that pay for football tickets aren't the ones that they are responsible for using marketing dollars to attract. We're going to show up regardless. Having a marketing department trying to recruit us is as useful as taking the money allocated to that department, attaching that money to any idiot that thought Crazy Larry was a good idea, lighting said money on fire, and then pushing said idiot off the Aurora Bridge.
The fucking marketing department's job is to find a way to create enough underlying value to attract the random person that likes football and gives them a compelling enough experience to show up to the game instead of watching it on TV. One of the biggest drivers of this has been said on this bored ad nausea ... FUCKING WIN!!!
One other thing that the UW AD should point out to upper campus is that comparatively to the past, the ability for in-state students to attend the UW just seems far lower than it used to be and instead the population for undergraduate students is made up of those from out of state (or country) that could give two shits about being tied into the program (i.e. being a multi-generational student) or athletics. And if anybody doesn't believe that at all, just go sit around the IMA on any normal weekday afternoon and in particular pay attention to how many people play basketball. It USED to be that the wait for losing was long and the quality of play was high. Now? Not so much.
I realize that my #TCUMBA is going to overly simplify marketing, but it sure seems to me that good marketing starts with having common sense and paying attention to what your market/customers are telling you.
I can't imagine anybody that doesn't have rocks for brains, or thinks that one of the most popular golf tournaments sets attendance records because of a fucking fashion show, has told UW Marketing anytime in the last 10 years that they are doing a good job.
On the other hand, I think the UW AD marketing department knows its market/customers better than they know themselves.
You idiots keep paying for this bullshit after all.
The idiots on this board that pay for football tickets aren't the ones that they are responsible for using marketing dollars to attract. We're going to show up regardless. Having a marketing department trying to recruit us is as useful as taking the money allocated to that department, attaching that money to any idiot that thought Crazy Larry was a good idea, lighting said money on fire, and then pushing said idiot off the Aurora Bridge.
The fucking marketing department's job is to find a way to create enough underlying value to attract the random person that likes football and gives them a compelling enough experience to show up to the game instead of watching it on TV. One of the biggest drivers of this has been said on this bored ad nausea ... FUCKING WIN!!!
One other thing that the UW AD should point out to upper campus is that comparatively to the past, the ability for in-state students to attend the UW just seems far lower than it used to be and instead the population for undergraduate students is made up of those from out of state (or country) that could give two shits about being tied into the program (i.e. being a multi-generational student) or athletics. And if anybody doesn't believe that at all, just go sit around the IMA on any normal weekday afternoon and in particular pay attention to how many people play basketball. It USED to be that the wait for losing was long and the quality of play was high. Now? Not so much.
I'm from out of state and quite honestly out of state people were/are great fans because nogaf about college football in the pacific northwest, natties included.
I realize that my #TCUMBA is going to overly simplify marketing, but it sure seems to me that good marketing starts with having common sense and paying attention to what your market/customers are telling you.
I can't imagine anybody that doesn't have rocks for brains, or thinks that one of the most popular golf tournaments sets attendance records because of a fucking fashion show, has told UW Marketing anytime in the last 10 years that they are doing a good job.
On the other hand, I think the UW AD marketing department knows its market/customers better than they know themselves.
You idiots keep paying for this bullshit after all.
The idiots on this board that pay for football tickets aren't the ones that they are responsible for using marketing dollars to attract. We're going to show up regardless. Having a marketing department trying to recruit us is as useful as taking the money allocated to that department, attaching that money to any idiot that thought Crazy Larry was a good idea, lighting said money on fire, and then pushing said idiot off the Aurora Bridge.
The fucking marketing department's job is to find a way to create enough underlying value to attract the random person that likes football and gives them a compelling enough experience to show up to the game instead of watching it on TV. One of the biggest drivers of this has been said on this bored ad nausea ... FUCKING WIN!!!
One other thing that the UW AD should point out to upper campus is that comparatively to the past, the ability for in-state students to attend the UW just seems far lower than it used to be and instead the population for undergraduate students is made up of those from out of state (or country) that could give two shits about being tied into the program (i.e. being a multi-generational student) or athletics. And if anybody doesn't believe that at all, just go sit around the IMA on any normal weekday afternoon and in particular pay attention to how many people play basketball. It USED to be that the wait for losing was long and the quality of play was high. Now? Not so much.
TLDR:
Sports marketing programs should be run like cigarette companies of old, get them hooked on your brand when they are young, do the minimum to keep them loyal, and you can count on their house money when they are older and have money to spend on your unhealthy habit that you're selling.
Comments
I can't imagine anybody that doesn't have rocks for brains, or thinks that one of the most popular golf tournaments sets attendance records because of a fucking fashion show, has told UW Marketing anytime in the last 10 years that they are doing a good job.
You idiots keep paying for this bullshit after all.
The fucking marketing department's job is to find a way to create enough underlying value to attract the random person that likes football and gives them a compelling enough experience to show up to the game instead of watching it on TV. One of the biggest drivers of this has been said on this bored ad nausea ... FUCKING WIN!!!
One other thing that the UW AD should point out to upper campus is that comparatively to the past, the ability for in-state students to attend the UW just seems far lower than it used to be and instead the population for undergraduate students is made up of those from out of state (or country) that could give two shits about being tied into the program (i.e. being a multi-generational student) or athletics. And if anybody doesn't believe that at all, just go sit around the IMA on any normal weekday afternoon and in particular pay attention to how many people play basketball. It USED to be that the wait for losing was long and the quality of play was high. Now? Not so much.
Sports marketing programs should be run like cigarette companies of old, get them hooked on your brand when they are young, do the minimum to keep them loyal, and you can count on their house money when they are older and have money to spend on your unhealthy habit that you're selling.