Does Phil Knight even understand what streaming is?
Anyway, as I've said in other places, I can buy the argument that there was a benefit to Apple given its streaming ambitions and the number of its devices which are in the hands of American consumers on a day to day basis. "Everybody knows" that streaming is the future.
But it's still a basic product strategy problem with distribution networks. Pac-12 content (the product) does not have high demand and therefore consumers will not seek it out regardless of its distribution network. Content like NFL games does have high demand and therefore they can get away with more streaming. Without that power the product is dependent on its distribution network for exposure, hence the need for linear.
UW did the right thing and I agree with DeBoer's comments above. But I will say that streaming is the future and Apple has the biggest distribution network in the world. That future may not happen for 5+ more years, but it is the future.
Does Phil Knight even understand what streaming is?
Anyway, as I've said in other places, I can buy the argument that there was a benefit to Apple given its streaming ambitions and the number of its devices which are in the hands of American consumers on a day to day basis. "Everybody knows" that streaming is the future.
But it's still a basic product strategy problem with distribution networks. Pac-12 content (the product) does not have high demand and therefore consumers will not seek it out regardless of its distribution network. Content like NFL games does have high demand and therefore they can get away with more streaming. Without that power the product is dependent on its distribution network for exposure, hence the need for linear.
UW did the right thing and I agree with DeBoer's comments above. But I will say that streaming is the future and Apple has the biggest distribution network in the world. That future may not happen for 5+ more years, but it is the future.
Comments
TITTT
It'll probably die next July
They will probably do live coverage for football and basketball for the final year.