Why are whites vanishing from commercials?
Comments
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I was shocked how much academic research has been done on the subject. A quick look at a few pieces of data shows the following:
1. More people would like to see racial diversity in advertising than those who don’t care or want less. There’s your Madison Avenue motivation, because money. The desire for more diversity in advertising is +3% for whites, +34% Hispanic, +52% black, +38% black. Data from 2020.
2. Black people and interracial couples are shown at a percentage higher than the population. Hispanics, Asians, and women are shown at a lower rate than proportions would dictate. I have a theory on this.
3. The stronger someone’s racial identity is the more likely they are to respond positively to advertising showing people of their race.
4. The most coveted age demographic for advertisers of big ticket items, 35-44, is at +20% for more diversity. While the 18-34 group is at +39%.
I have done about ~20 commercials, if I have the availability it’s definitely worth the time. Even a short add takes the better part of a day to shoot, and you’re compensated very well, and two times SAG minimum is standard. In the last two years I’ve only done two, but it’s me being unavailable as I’ve had to turn down quite a few. I’ve made fun of McDonald’s commercials looking like the UN, but I’ve never noticed over representations of any race specifically. If anything, I’m surprised there aren’t more commercials aimed at Hispanics but simultaneously don’t like it if YouTube has Spanish language commercials.
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Whites are an endangered species on TV. Almost as much so as non mixed race couples.
What the fuck is going on? Weird. -
I don't know where they did the research, but I do know commercials are woke cringe garbage.RatherBeBrewing said:I was shocked how much academic research has been done on the subject. A quick look at a few pieces of data shows the following:
1. More people would like to see racial diversity in advertising than those who don’t care or want less. There’s your Madison Avenue motivation, because money. The desire for more diversity in advertising is +3% for whites, +34% Hispanic, +52% black, +38% black. Data from 2020.
2. Black people and interracial couples are shown at a percentage higher than the population. Hispanics, Asians, and women are shown at a lower rate than proportions would dictate. I have a theory on this.
3. The stronger someone’s racial identity is the more likely they are to respond positively to advertising showing people of their race.
4. The most coveted age demographic for advertisers of big ticket items, 35-44, is at +20% for more diversity. While the 18-34 group is at +39%.
I have done about ~20 commercials, if I have the availability it’s definitely worth the time. Even a short add takes the better part of a day to shoot, and you’re compensated very well, and two times SAG minimum is standard. In the last two years I’ve only done two, but it’s me being unavailable as I’ve had to turn down quite a few. I’ve made fun of McDonald’s commercials looking like the UN, but I’ve never noticed over representations of any race specifically. If anything, I’m surprised there aren’t more commercials aimed at Hispanics but simultaneously don’t like it if YouTube has Spanish language commercials. -
Any white dude is usually a homo, or silent, or a geek, unless it's on fucking Newsmax or something and they're 75 hawking a questionable big pharm pill, scam reverse mortgages, or gold.
God forbid they bring back funny beer ads or chicks in bikinis. If people really want this, this country is done.
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I really don't get the TV advertising gig, but then I'm not much of an impulse buyer. I'm not buying a car because I like the Christmas bow on a Lexus. Or a battery because the bunny just keeps on going. Most of my commodity purchases are from Costco or generic brands at the regular grocery store. Occasionally I'll pick up something from Amazon that pops up on a website, like a 2000 amp car battery jumper that was on a lighting deal. I was thinking about getting one and then voila right price.Fire_Marshall_Bill said:
I don't know where they did the research, but I do know commercials are woke cringe garbage.RatherBeBrewing said:I was shocked how much academic research has been done on the subject. A quick look at a few pieces of data shows the following:
1. More people would like to see racial diversity in advertising than those who don’t care or want less. There’s your Madison Avenue motivation, because money. The desire for more diversity in advertising is +3% for whites, +34% Hispanic, +52% black, +38% black. Data from 2020.
2. Black people and interracial couples are shown at a percentage higher than the population. Hispanics, Asians, and women are shown at a lower rate than proportions would dictate. I have a theory on this.
3. The stronger someone’s racial identity is the more likely they are to respond positively to advertising showing people of their race.
4. The most coveted age demographic for advertisers of big ticket items, 35-44, is at +20% for more diversity. While the 18-34 group is at +39%.
I have done about ~20 commercials, if I have the availability it’s definitely worth the time. Even a short add takes the better part of a day to shoot, and you’re compensated very well, and two times SAG minimum is standard. In the last two years I’ve only done two, but it’s me being unavailable as I’ve had to turn down quite a few. I’ve made fun of McDonald’s commercials looking like the UN, but I’ve never noticed over representations of any race specifically. If anything, I’m surprised there aren’t more commercials aimed at Hispanics but simultaneously don’t like it if YouTube has Spanish language commercials.
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@MelloDawg with the passive aggressive down votes like clockwork
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All commercials suck imo
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You're such a fucking crybaby, Jill.
You and Sleddy ought to get another white power movement going - you know, because life's such a struggle for a white person these days with the lack of representation in commercials and stuff.
Crying about commercials. lol Do you have to look for things to cry about daily, or are you really so fucking fragile that you actually care about TV commercials?
Grow a fucking pair, Sally. -
#WLM
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I can't do something unless I are someone who looks like me doing it. Then I know it's possible for me to do it.
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Jesus Christ. It's ESG in motion. Who fucking cares anyway, let whoever the fuck shill out the stupid products. I have noticed that there is a LOT of really good looking black women in commercials which I like. And good looking black men too. I like them. Where are the Asians? I like them too, not many in commercials though so far. BAD! ESG scores going down...
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You want to see the following from commercials, if I read it correctly, or the country is done:Fire_Marshall_Bill said:Any white dude is usually a homo, or silent, or a geek, unless it's on fucking Newsmax or something and they're 75 hawking a questionable big pharm pill, scam reverse mortgages, or gold.
God forbid they bring back funny beer ads or chicks in bikinis. If people really want this, this country is done.
1. Young white guys who are straight, not mute, and not geeky.
3. Chicks in bikinis.
4. Beer ads that are funny.
For the first two I can point you towards some reruns of Baywatch. Not guaranteed that everyone will be heterosexual, it’s a TV show which is basically theater but with a ton of greasy fat guys setting up tracks for cameras and meal breaks every hour.
I personally don’t demand entertainment from my beer. If having entertaining commercials is a must, may I suggest Obolon? It’s very carbonated, light and refreshing with barely any piss flavor, and may not be available much longer due to world events. I can’t vouch for the sexual orientation of everyone in the commercial, especially the guy with the ponytail, but the really big guy has won the World’s Strongest Man competition - which is the least geeky thing I can think of other than burning books or bullying nerds. No one speaks, but I think it’s because they communicate in the manliest way possible - non verbally.
https://youtu.be/cWfkxbxoydA
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Commercials. I haven't watched one of those in ages.
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Now Stubby I do no such thing. I look at what the population is. I should see a representation of that population on TV etc. Right now I don't and I don't like it when they skew that for their political ends. Hell I even see short people occasionally on TV. Not as many Billy Barty's like you but maybe if you whine about it you'll land a job!dflea said:You're such a fucking crybaby, Jill.
You and Sleddy ought to get another white power movement going - you know, because life's such a struggle for a white person these days with the lack of representation in commercials and stuff.
Crying about commercials. lol Do you have to look for things to cry about daily, or are you really so fucking fragile that you actually care about TV commercials?
Grow a fucking pair, Sally. -
What I love are the commericials for alarm and home security companies who always depict the bad guys as white guys with five days of stubble and stocking cap.
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My takeaway from this thread is that “I’m offended that my race is underrepresented in media. When they do show people of my race it is in an inaccurate, cartoonish, stereotyping portrayal as criminals.”SFGbob said:What I love are the commericials for alarm and home security companies who always depict the bad guys as white guys with five days of stubble and stocking cap.
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It's a commentary on woke corporate pandering. Dumbass.RatherBeBrewing said:
My takeaway from this thread is that “I’m offended that my race is underrepresented in media. When they do show people of my race it is in an inaccurate, cartoonish, stereotyping portrayal as criminals.”SFGbob said:What I love are the commericials for alarm and home security companies who always depict the bad guys as white guys with five days of stubble and stocking cap.
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That's nowhere my position on this but nice try.RatherBeBrewing said:
My takeaway from this thread is that “I’m offended that my race is underrepresented in media. When they do show people of my race it is in an inaccurate, cartoonish, stereotyping portrayal as criminals.”SFGbob said:What I love are the commericials for alarm and home security companies who always depict the bad guys as white guys with five days of stubble and stocking cap.
The reality is that Asians, are hardly represented at all on TV. Blacks and gays are over represented especially when it comes to portraying them as professionals. My personal feelings is that if you're looking to the skin color or sexual orientation of people you see on TV to give you validation of your own self-worth in life you're already a loser. -
Really? Thank you for explaining it to me. Very astute observation by you, on that unique observation actually being commentary about race in commercials.MikeDamone said:
It's a commentary on woke corporate pandering. Dumbass.RatherBeBrewing said:
My takeaway from this thread is that “I’m offended that my race is underrepresented in media. When they do show people of my race it is in an inaccurate, cartoonish, stereotyping portrayal as criminals.”SFGbob said:What I love are the commericials for alarm and home security companies who always depict the bad guys as white guys with five days of stubble and stocking cap.
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Come to think of it, no redskins on commercials anywhere!
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You're a fucktard. You still missed the point.RatherBeBrewing said:
Really? Thank you for explaining it to me. Very astute observation by you, on that unique observation actually being commentary about race in commercials.MikeDamone said:
It's a commentary on woke corporate pandering. Dumbass.RatherBeBrewing said:
My takeaway from this thread is that “I’m offended that my race is underrepresented in media. When they do show people of my race it is in an inaccurate, cartoonish, stereotyping portrayal as criminals.”SFGbob said:What I love are the commericials for alarm and home security companies who always depict the bad guys as white guys with five days of stubble and stocking cap.
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It’s okay, man. You don’t have to try to hurt my feelings with your brutal insults, just because you thought only a genius like you can decode obvious subtext.MikeDamone said:
You're a fucktard. You still missed the point.RatherBeBrewing said:
Really? Thank you for explaining it to me. Very astute observation by you, on that unique observation actually being commentary about race in commercials.MikeDamone said:
It's a commentary on woke corporate pandering. Dumbass.RatherBeBrewing said:
My takeaway from this thread is that “I’m offended that my race is underrepresented in media. When they do show people of my race it is in an inaccurate, cartoonish, stereotyping portrayal as criminals.”SFGbob said:What I love are the commericials for alarm and home security companies who always depict the bad guys as white guys with five days of stubble and stocking cap.
I liked the juxtaposition of the serious “not enough white people in commercials” with the lighthearted “there are too many white burglars in commercials” and thought I’d marry them into one sentence. But it seems to have offended you for unknown reasons, and for that I apologize. I realize that some people are more sensitive than others, maybe you’re dealing with recent emotional trauma, or you walked in on Joe Pesci giving your mom the salami and the Wet Bandits are a trigger for you. I’ll try to be more considerate of your delicate disposition. -
I actually like the diversity in commercials these days and frankly I'm glad that the dumb white dude, once upon a time in nearly every commercial with a white dude, the one being corrected by the wife, is now a thing of the past. Black women in Dodge RAM trucks is an actual target market that I'm too dumb to understand. Apparently.
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https://thecrankycreative.com/what-happened-to-white-people-in-tv-commercials/
“Whitewashing” black people
The other problem is that all of these ads showing black people aren’t really representative of black people at all.
Isn’t it just a little bit racist of advertisers to tell us that people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful?
If I didn’t know better, I’d say it almost feels like many of these commercials were written with white people in mind, and then black actors were hired for the sake of “diversity.”
We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house.
Is this what everyone looks like?
Of course, a change like this would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity.
Far-fetched, I know.
For now, the only thing “equitable” about all this is how equally insulting it is to everyone.
What’s happened to white males in TV commercials?
While we’re on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who can’t make it through the day without the help of women, children, and people of color?
Anyway the industry will tell you its not your imagination
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So woke pandering…like I said.RaceBannon said:https://thecrankycreative.com/what-happened-to-white-people-in-tv-commercials/
“Whitewashing” black people
The other problem is that all of these ads showing black people aren’t really representative of black people at all.
Isn’t it just a little bit racist of advertisers to tell us that people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful?
If I didn’t know better, I’d say it almost feels like many of these commercials were written with white people in mind, and then black actors were hired for the sake of “diversity.”
We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house.
Is this what everyone looks like?
Of course, a change like this would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity.
Far-fetched, I know.
For now, the only thing “equitable” about all this is how equally insulting it is to everyone.
What’s happened to white males in TV commercials?
While we’re on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who can’t make it through the day without the help of women, children, and people of color?
Anyway the industry will tell you its not your imagination
This is funny though. Showing black people as upper middle class, not sagging their pants, no weaves, no fighting with titties popping out and flip flops flying off, no outlandish nails, and speaking normal English, is racist. Lol. JFC. -
Stop being a fucktard and think this through. Go deeper manRatherBeBrewing said:
It’s okay, man. You don’t have to try to hurt my feelings with your brutal insults, just because you thought only a genius like you can decode obvious subtext.MikeDamone said:
You're a fucktard. You still missed the point.RatherBeBrewing said:
Really? Thank you for explaining it to me. Very astute observation by you, on that unique observation actually being commentary about race in commercials.MikeDamone said:
It's a commentary on woke corporate pandering. Dumbass.RatherBeBrewing said:
My takeaway from this thread is that “I’m offended that my race is underrepresented in media. When they do show people of my race it is in an inaccurate, cartoonish, stereotyping portrayal as criminals.”SFGbob said:What I love are the commericials for alarm and home security companies who always depict the bad guys as white guys with five days of stubble and stocking cap.
I liked the juxtaposition of the serious “not enough white people in commercials” with the lighthearted “there are too many white burglars in commercials” and thought I’d marry them into one sentence. But it seems to have offended you for unknown reasons, and for that I apologize. I realize that some people are more sensitive than others, maybe you’re dealing with recent emotional trauma, or you walked in on Joe Pesci giving your mom the salami and the Wet Bandits are a trigger for you. I’ll try to be more considerate of your delicate disposition. -
the only the I noticed was everyone is fatter in commercials.
and they should not be shown in water proof underwear - -
They be acting whiteMikeDamone said:
So woke pandering…like I said.RaceBannon said:https://thecrankycreative.com/what-happened-to-white-people-in-tv-commercials/
“Whitewashing” black people
The other problem is that all of these ads showing black people aren’t really representative of black people at all.
Isn’t it just a little bit racist of advertisers to tell us that people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful?
If I didn’t know better, I’d say it almost feels like many of these commercials were written with white people in mind, and then black actors were hired for the sake of “diversity.”
We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house.
Is this what everyone looks like?
Of course, a change like this would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity.
Far-fetched, I know.
For now, the only thing “equitable” about all this is how equally insulting it is to everyone.
What’s happened to white males in TV commercials?
While we’re on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who can’t make it through the day without the help of women, children, and people of color?
Anyway the industry will tell you its not your imagination
This is funny though. Showing black people as upper middle class, not sagging their pants, no weaves, no fighting with titties popping out and flip flops flying off, no outlandish nails, and speaking normal English, is racist. Lol. JFC. -
Imagine being upset that people aren't being portrayed according to their stereotype.RaceBannon said:
They be acting whiteMikeDamone said:
So woke pandering…like I said.RaceBannon said:https://thecrankycreative.com/what-happened-to-white-people-in-tv-commercials/
“Whitewashing” black people
The other problem is that all of these ads showing black people aren’t really representative of black people at all.
Isn’t it just a little bit racist of advertisers to tell us that people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful?
If I didn’t know better, I’d say it almost feels like many of these commercials were written with white people in mind, and then black actors were hired for the sake of “diversity.”
We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house.
Is this what everyone looks like?
Of course, a change like this would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity.
Far-fetched, I know.
For now, the only thing “equitable” about all this is how equally insulting it is to everyone.
What’s happened to white males in TV commercials?
While we’re on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who can’t make it through the day without the help of women, children, and people of color?
Anyway the industry will tell you its not your imagination
This is funny though. Showing black people as upper middle class, not sagging their pants, no weaves, no fighting with titties popping out and flip flops flying off, no outlandish nails, and speaking normal English, is racist. Lol. JFC.
