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Why are whites vanishing from commercials?
Fire_Marshall_Bill
Member, Swaye's Wigwam Posts: 22,889
in Tug Tavern
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1. More people would like to see racial diversity in advertising than those who don’t care or want less. There’s your Madison Avenue motivation, because money. The desire for more diversity in advertising is +3% for whites, +34% Hispanic, +52% black, +38% black. Data from 2020.
2. Black people and interracial couples are shown at a percentage higher than the population. Hispanics, Asians, and women are shown at a lower rate than proportions would dictate. I have a theory on this.
3. The stronger someone’s racial identity is the more likely they are to respond positively to advertising showing people of their race.
4. The most coveted age demographic for advertisers of big ticket items, 35-44, is at +20% for more diversity. While the 18-34 group is at +39%.
I have done about ~20 commercials, if I have the availability it’s definitely worth the time. Even a short add takes the better part of a day to shoot, and you’re compensated very well, and two times SAG minimum is standard. In the last two years I’ve only done two, but it’s me being unavailable as I’ve had to turn down quite a few. I’ve made fun of McDonald’s commercials looking like the UN, but I’ve never noticed over representations of any race specifically. If anything, I’m surprised there aren’t more commercials aimed at Hispanics but simultaneously don’t like it if YouTube has Spanish language commercials.
What the fuck is going on? Weird.
God forbid they bring back funny beer ads or chicks in bikinis. If people really want this, this country is done.
You and Sleddy ought to get another white power movement going - you know, because life's such a struggle for a white person these days with the lack of representation in commercials and stuff.
Crying about commercials. lol Do you have to look for things to cry about daily, or are you really so fucking fragile that you actually care about TV commercials?
Grow a fucking pair, Sally.
1. Young white guys who are straight, not mute, and not geeky.
3. Chicks in bikinis.
4. Beer ads that are funny.
For the first two I can point you towards some reruns of Baywatch. Not guaranteed that everyone will be heterosexual, it’s a TV show which is basically theater but with a ton of greasy fat guys setting up tracks for cameras and meal breaks every hour.
I personally don’t demand entertainment from my beer. If having entertaining commercials is a must, may I suggest Obolon? It’s very carbonated, light and refreshing with barely any piss flavor, and may not be available much longer due to world events. I can’t vouch for the sexual orientation of everyone in the commercial, especially the guy with the ponytail, but the really big guy has won the World’s Strongest Man competition - which is the least geeky thing I can think of other than burning books or bullying nerds. No one speaks, but I think it’s because they communicate in the manliest way possible - non verbally.
The reality is that Asians, are hardly represented at all on TV. Blacks and gays are over represented especially when it comes to portraying them as professionals. My personal feelings is that if you're looking to the skin color or sexual orientation of people you see on TV to give you validation of your own self-worth in life you're already a loser.