Can someone please email those screenshots to Jen Cohen and let her know that they're about to be all over the internet, making her look like a complete dipshit for hiring this asshole.
I've been in advertising for 20 years and social/digital since its inception. First rule of social media: you don't hire someone to run your brand who, on social media, brags about hating you. The only exception might be if you explicitly jujitsu that energy to your brand's advantage... I.E. Karen publicly remove all her duck tattoos and eat a live duck on TikTok in UW gear. Otherwise you're a fucking hack.
Too late to edit: Can somebody please email those screenshots to Jen Cohen's boss and tell her that this is who your dipshit AD just hired to manage online marketing for the progrum?
Social media is all about managing optics via the content you post. The content she's posting makes her look like an indifferent out of touch asshole. Imagine not realizing that publicly lamenting your career direction isn't a good way to kick off a new gig. Seems like a pretty fundamental thing not to be bad at. This already feels like when the Times put that other duck child on the UW beat and his reporting sounded like a Dawgman intern til finally the Times got us Vorel. Way to go Jen you clueless fuckhead.
If she can reel in either an Amazon or a Microsoft, her hiring will instantly be regarded a success. It doesn't take much. MSFT AND AMZN have combined 20 times the market cap of Nike. But can she do it? UW has both these companies headquarters in the backyard to themselves and of course several others like Boeing.
I wonder how she feels about working from her knees? Is that class offered at the autzen porking lot?
Too late to edit: Can somebody please email those screenshots to Jen Cohen's boss and tell her that this is who your dipshit AD just hired to manage online marketing for the progrum?
I'm compiling all data and will send emails once the season is finished because it's only gonna get worse.
UW never had an issue with local support of the program. The Husky Fever era where the logo was everywhere
Question is whether that same effort will go for the players
I can see a scenario where the program is competing against the players for cash
In a hotbed like Bama all the program advertising and tie ins are sold. Players are the only avenue
Nobody knows nothing. I suspect if she wasn't another duck this thread would be shorter
Look at me RIP her
Also frankly, for a lot of the old, rich, white folk here- if she wasn't so young and female.
One of the biggest attacks seems to be that she isn't starting for two weeks so she must not want the job? Which two weeks is completely standard? Its not her fault UW didn't make this hire 6 months ago.
UW needed to hire someone with a business background and pedigree to walk into a board room with multi millionaires, and convince them to give money to the players. A charasmatic negotiatior with executive successes.
Instead UW hires someone four years removed from college.
Htfh
You're way out of step with what this position is. First of all- the students themselves through agents or representatives are the ones that actually sign the deals. The best thing UW can do is provide a platform for advice and management to students on how to build their brand and provide education and promotion in the local business community. UW is doing similar things as other schools with their Boundless whatever program and partnering with Opendorse.
This scenario of someone from UW making deals in local boardrooms is just totally imaginary.
She did 3 years as Social Media Manager at PAC-12 and 3 years as Social Media Director at Golden State. Read the job listing- it was asking for a Bachelor's degree and three years of experience. If she did a good job with Golden State then she is qualified- I have no idea but nobody else here does either.
You're just wrong about this. Yes, students can negotiate deals directly, but smart ADs are also structuring deals, via the school, that benefit entire teams. Which is, imo, where the future of NIL really is. Ie in addition to Alaska sponsoring the field, they structure something (like UW jersey sales or whatever) that benefits the whole team. As others have said, UW will struggle if we are relying on a superstar player to go ink a big deal. The school needs to be proactively pitching & brokering deals that are team wide.
But a social media manager is not the one to get it done, obviously.
That’s not what they were hiring for but really cool that all the Georgia Tech players got a free TiVo (and silk pajamas!) I thought TiVo went out of business 15 years ago.
Totally the same as walking into a meeting with Jeff Bezos, flopping your dick out on the table, and asking for millions of dollars.
It would be difficult to come up with one person who more clearly embodies this current iteration of the UW athletic department. I wonder if there is an actual strategy to drive away the old guard fan base with expectations so they can just be Cal?
Comments
Maybe Vorel will latch on
She needs to clean some things up and trust the process and let it rip
Staff?? True???
Totally the same as walking into a meeting with Jeff Bezos, flopping your dick out on the table, and asking for millions of dollars.
If she went to Oregon and wasn’t passionate about their football team then why would you want to hire her for this position?