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Trader José Gets His Green Card
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GrundleStiltzkin
Member Posts: 61,516 
in Tug Tavern
https://www.traderjoes.com/announcement/a-note-about-our-product-naming
To Our Valued Customers:
In light of recent feedback and attention we’ve received about our product naming, we have some things we’d like to say to clarify our approach.
A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.
We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.
Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer “Trader José Premium” and a couple guacamole products are called “Avocado’s Number” in a kitschy reference to a mathematical theory. These products have been really popular with our customers, including some budding mathematicians.
We constantly reevaluate what we are doing to ensure it makes sense for our business and aligns with customers’ expectations. A couple years ago we asked our Buying Team to review all our products to see if we needed to update any older packages, and also see if the associated brands developed years ago needed to be refreshed. We found that some of the older names or products just weren’t connecting or selling very well; so, they were discontinued. It’s kind of what we do.
Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.
Trader Joe’s has been a unique, fun and neighborly place to shop for over 50 years. We look forward to taking care of our wonderful customers for many future decades.
- Trader Joe’s
In light of recent feedback and attention we’ve received about our product naming, we have some things we’d like to say to clarify our approach.
A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.
We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.
Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer “Trader José Premium” and a couple guacamole products are called “Avocado’s Number” in a kitschy reference to a mathematical theory. These products have been really popular with our customers, including some budding mathematicians.
We constantly reevaluate what we are doing to ensure it makes sense for our business and aligns with customers’ expectations. A couple years ago we asked our Buying Team to review all our products to see if we needed to update any older packages, and also see if the associated brands developed years ago needed to be refreshed. We found that some of the older names or products just weren’t connecting or selling very well; so, they were discontinued. It’s kind of what we do.
Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.
Trader Joe’s has been a unique, fun and neighborly place to shop for over 50 years. We look forward to taking care of our wonderful customers for many future decades.
- Trader Joe’s
Comments
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I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
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It's not over priced. That is a myth. Remember, I'm in the game. Organic produce, cheese, milk and cereal are all hard to beat price wise. Everything else is very competitive. I buy those things there. Remember, I'm poor. They don't have middle men and pay for shit in cash. That allows for a profit margin of over 8% when most grocery stores are struggling for 2.5%.RaceBannon said:I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
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Grocery store superiority guytheknowledge said:
It's not over priced. That is a myth. Remember, I'm in the game. Organic produce, cheese, milk and cereal are all hard to beat price wise. Everything else is very competitive. I buy those things there. Remember, I'm poor. They don't have middle men and pay for shit in cash. That allows for a profit margin of over 8% when most grocery stores are struggling for 2.5%.RaceBannon said:I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
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TJs is moderately priced. There’s some of their stuff that is amazing - love their plain bagels, the chocolate cake is decadent, Vodka of the Gods, of course, and their Sour Swedish Fishes (gummies) are incredible.theknowledge said:
It's not over priced. That is a myth. Remember, I'm in the game. Organic produce, cheese, milk and cereal are all hard to beat price wise. Everything else is very competitive. I buy those things there. Remember, I'm poor. They don't have middle men and pay for shit in cash. That allows for a profit margin of over 8% when most grocery stores are struggling for 2.5%.RaceBannon said:I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
But when Mrs Throbber v2.0 makes that her primary grocery stop, I know it’s gonna be an Ethiopian type diet for the week. Way better caloric intake from Albertsons or Safeway. -
Every football bored with a politically charged subset needs one. Thats what I tell myself.RaceBannon said:
Grocery store superiority guytheknowledge said:
It's not over priced. That is a myth. Remember, I'm in the game. Organic produce, cheese, milk and cereal are all hard to beat price wise. Everything else is very competitive. I buy those things there. Remember, I'm poor. They don't have middle men and pay for shit in cash. That allows for a profit margin of over 8% when most grocery stores are struggling for 2.5%.RaceBannon said:I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
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Sounds like something a poor person would say.RaceBannon said:I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
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Or a centristMelloDawg said:
Sounds like something a poor person would say.RaceBannon said:I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
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You know what the real irony of my poast is? I made it from inside a Trader Joe’sRaceBannon said:
Or a centristMelloDawg said:
Sounds like something a poor person would say.RaceBannon said:I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
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Never been to one. What the big deal?
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Two buck Chuck
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Your privelege is showingtheknowledge said:
It's not over priced. That is a myth. Remember, I'm in the game. Organic produce, cheese, milk and cereal are all hard to beat price wise. Everything else is very competitive. I buy those things there. Remember, I'm poor. They don't have middle men and pay for shit in cash. That allows for a profit margin of over 8% when most grocery stores are struggling for 2.5%.RaceBannon said:I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
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Almost makes me want to create a Grocery Store Superiority Guy badge.theknowledge said:
Every football bored with a politically charged subset needs one. Thats what I tell myself.RaceBannon said:
Grocery store superiority guytheknowledge said:
It's not over priced. That is a myth. Remember, I'm in the game. Organic produce, cheese, milk and cereal are all hard to beat price wise. Everything else is very competitive. I buy those things there. Remember, I'm poor. They don't have middle men and pay for shit in cash. That allows for a profit margin of over 8% when most grocery stores are struggling for 2.5%.RaceBannon said:I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
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I'm triggered as fuck. How dare they not bow down to the sjwsGrundleStiltzkin said:https://www.traderjoes.com/announcement/a-note-about-our-product-naming
To Our Valued Customers:
In light of recent feedback and attention we’ve received about our product naming, we have some things we’d like to say to clarify our approach.
A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.
We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.
Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer “Trader José Premium” and a couple guacamole products are called “Avocado’s Number” in a kitschy reference to a mathematical theory. These products have been really popular with our customers, including some budding mathematicians.
We constantly reevaluate what we are doing to ensure it makes sense for our business and aligns with customers’ expectations. A couple years ago we asked our Buying Team to review all our products to see if we needed to update any older packages, and also see if the associated brands developed years ago needed to be refreshed. We found that some of the older names or products just weren’t connecting or selling very well; so, they were discontinued. It’s kind of what we do.
Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.
Trader Joe’s has been a unique, fun and neighborly place to shop for over 50 years. We look forward to taking care of our wonderful customers for many future decades.
- Trader Joe’s -
My organic cold pressed coconut carrot juice was only $2.99.MikeDamone said:Never been to one. What the big deal?
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Trader Joe's is the place to get "oops, I fucked up" flowers.
$5 at TJ is like $60 at a florist -
Oh lord, stuck in Lodi again.doogie said:Two buck Chuck
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Grandma Yella used to buy $4.99 Ecco Domani Pinot Grigio from Trader Joe’s by the case. It was her elixir of life and kept alive into her mid 90s.
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Trader Joes just added me as a customer. Balls are in short supply in America right now.
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Another racial inequality solved. All this progress!!!!😍
