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Welcome to the Hardcore Husky Forums. Folks who are well-known in Cyberland and not that dumb.

Trader José Gets His Green Card

https://www.traderjoes.com/announcement/a-note-about-our-product-naming
To Our Valued Customers:

In light of recent feedback and attention we’ve received about our product naming, we have some things we’d like to say to clarify our approach.

A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.

We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.

Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer “Trader José Premium” and a couple guacamole products are called “Avocado’s Number” in a kitschy reference to a mathematical theory. These products have been really popular with our customers, including some budding mathematicians.

We constantly reevaluate what we are doing to ensure it makes sense for our business and aligns with customers’ expectations. A couple years ago we asked our Buying Team to review all our products to see if we needed to update any older packages, and also see if the associated brands developed years ago needed to be refreshed. We found that some of the older names or products just weren’t connecting or selling very well; so, they were discontinued. It’s kind of what we do.

Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended­—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.

Trader Joe’s has been a unique, fun and neighborly place to shop for over 50 years. We look forward to taking care of our wonderful customers for many future decades.

- Trader Joe’s
BasemanPitchfork51SwayeWilburHooksHandsLaocoön

Comments

  • RaceBannonRaceBannon Posts: 58,623
    Swaye's Wigwam 50000 Comments 10,000 Awesomes 10,000 Up Votes
    I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at
    alumni94YellowSnowSwaye
  • MelloDawgMelloDawg Posts: 2,346
    2,500 Up Votes 2,500 Awesomes Seventh Anniversary 250 Answers

    I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at

    Sounds like something a poor person would say.

  • RaceBannonRaceBannon Posts: 58,623
    Swaye's Wigwam 50000 Comments 10,000 Awesomes 10,000 Up Votes
    MelloDawg said:

    I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at

    Sounds like something a poor person would say.

    Or a centrist
    MelloDawgPitchfork51Swayetheknowledge
  • MelloDawgMelloDawg Posts: 2,346
    2,500 Up Votes 2,500 Awesomes Seventh Anniversary 250 Answers

    MelloDawg said:

    I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at

    Sounds like something a poor person would say.

    Or a centrist
    You know what the real irony of my poast is? I made it from inside a Trader Joe’s
    GrundleStiltzkinSwayetheknowledge
  • MikeDamoneMikeDamone Posts: 26,067
    Swaye's Wigwam 10,000 Awesomes 10,000 Up Votes 10000 Comments
    Never been to one. What the big deal?
  • doogiedoogie Posts: 7,910
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    Two buck Chuck
  • Pitchfork51Pitchfork51 Posts: 18,928
    10,000 Up Votes 10,000 Awesomes 10000 Comments 250 Answers

    I was watching a doc on Manson and they were showing late 60's Ventura Blvd and there was a Trader Joes. Just a grocery store. Not sure when they became this iconic over priced trendy place that my wife loves to shop at

    It's not over priced. That is a myth. Remember, I'm in the game. Organic produce, cheese, milk and cereal are all hard to beat price wise. Everything else is very competitive. I buy those things there. Remember, I'm poor. They don't have middle men and pay for shit in cash. That allows for a profit margin of over 8% when most grocery stores are struggling for 2.5%.
    Your privelege is showing
    theknowledge
  • MelloDawgMelloDawg Posts: 2,346
    2,500 Up Votes 2,500 Awesomes Seventh Anniversary 250 Answers

    Never been to one. What the big deal?

    My organic cold pressed coconut carrot juice was only $2.99.
  • YellowSnowYellowSnow Posts: 21,194
    Swaye's Wigwam 10,000 Up Votes 10,000 Awesomes 10000 Comments
    doogie said:

    Two buck Chuck

    Oh lord, stuck in Lodi again.
  • thechatchthechatch Posts: 694
    250 Answers Sixth Anniversary 500 Awesomes 500 Comments
    Another racial inequality solved. All this progress!!!!😍
    Pitchfork51
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