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Rolex shuts all plants and prepares for worst year ever

2

Comments

  • BleachedAnusDawg
    BleachedAnusDawg Member Posts: 13,910 Standard Supporter
    Swaye said:

    I am looking forward to taking advantage of the cratered luxury watch market.

    I already have. Twice. Market cratered last week.
    Sensei, is it better to buy during the panic now, or in 6 months in the middle of the recession when people are jobless and flooding the used market with inventory to pay their rent? I'm looking at Tudor Black Bays, Breitling Navitimers, various Speedmasters, etc. Step below the Rolex tier.
  • Swaye
    Swaye Moderator, Swaye's Wigwam Posts: 41,743 Founders Club

    Swaye said:

    I am looking forward to taking advantage of the cratered luxury watch market.

    I already have. Twice. Market cratered last week.
    Sensei, is it better to buy during the panic now, or in 6 months in the middle of the recession when people are jobless and flooding the used market with inventory to pay their rent? I'm looking at Tudor Black Bays, Breitling Navitimers, various Speedmasters, etc. Step below the Rolex tier.
    No crystal ball here but I figured the sheer panic in many sellers last week when the stock market was sliding 10% a day almost every day would promote panic selling prices, and I wasn't wrong. Picked up a full set unpolished Kermit Flat 4 for well under 20K. That watch was 30K 6 months ago. Now, could it be 15K in another 6 months? Sure. But, it is a historically significant one year only reference that will ALWAYS be in demand with collectors and Rolex lovers. 20 years from now it's a 50K watch, minimum. So, long view says any great deal right now will work out long term. Might they go down quite a bit more, yep. But savvy collectors I know are buying now during the panic. My best guess is both will work. Now and in 6 months. I think the good times of the last 3 years are over, and we will be back to the "buy a watch you love, wear it, and watch it appreciate slowly" game.
  • BleachedAnusDawg
    BleachedAnusDawg Member Posts: 13,910 Standard Supporter
    I don't know why I didn't think of this when first reading the article, but doesn't Rolex shutting down operations and planning for their worst year ever make the whole "waiting list"thing bs?
  • Doog_de_Jour
    Doog_de_Jour Member Posts: 8,042 Standard Supporter

    I don't know why I didn't think of this when first reading the article, but doesn't Rolex shutting down operations and planning for their worst year ever make the whole "waiting list"thing bs?

    Maybe. It takes a year to make a single watch:

    https://www.manufacturingglobal.com/leadership/backstage-rolex-top-10-facts-about-watchmakers-manufacturing-process

    @Swaye, what say you?
  • Swaye
    Swaye Moderator, Swaye's Wigwam Posts: 41,743 Founders Club

    I don't know why I didn't think of this when first reading the article, but doesn't Rolex shutting down operations and planning for their worst year ever make the whole "waiting list"thing bs?

    Maybe. It takes a year to make a single watch:

    https://www.manufacturingglobal.com/leadership/backstage-rolex-top-10-facts-about-watchmakers-manufacturing-process

    @Swaye, what say you?
    Sounds legit. But this isn't like some handmade watch that a guy spends a year crafting. It's just that all the individual pieces creation and then final assembly can be a year start to finish. Rolex makes an outstanding watch. But it is nowhere near the level of Audemars Piguet, Patek, or certainly something like ALS or FP Journe. But they are super robust, classic, and really define what it means to have an enduring yet accessible "luxury" watch.
  • Doogles
    Doogles Member, Swaye's Wigwam Posts: 12,863 Founders Club
    Swaye said:

    Something else I just picked up during the panic. This thing is next level. 15202 Jumbo first gen white dial.







    All high end watch photos should have bread in the background. Super nice watch though.

    Mother of God.
  • YellowSnow
    YellowSnow Moderator, Swaye's Wigwam Posts: 37,888 Founders Club
    Swaye said:

    Something else I just picked up during the panic. This thing is next level. 15202 Jumbo first gen white dial.







    All high end watch photos should have bread in the background. Super nice watch though.

    @Swaye I wish Rolex would switch to sapphire backs so you could see the guts. This is one thing I love about Omega's direction.
  • Swaye
    Swaye Moderator, Swaye's Wigwam Posts: 41,743 Founders Club

    Swaye said:

    Something else I just picked up during the panic. This thing is next level. 15202 Jumbo first gen white dial.







    All high end watch photos should have bread in the background. Super nice watch though.

    @Swaye I wish Rolex would switch to sapphire backs so you could see the guts. This is one thing I love about Omega's direction.
    The problem is you wouldn't want to see a Rolex guts. They do not do any movement finish, pretty much at all. I do agree that in their PM offerings it would be nice to see them actually finish these movements nicely, and show them off. Especially for the prices they ask.
  • Swaye
    Swaye Moderator, Swaye's Wigwam Posts: 41,743 Founders Club
    @YellowSnow also that AP movement above blows away anything Rolex would ever do in their wildest dreams. And if you want your mind completely blown, get a load of this from ALS.