another nice little piece by John Canzano (who has a hot Asian wife, by the way).
"Instead of sitting around for four years, SEC commissioner Greg Sankey, along with his negotiating partners at Creative Artists Agency, simply stepped over the current CBS contract and cut a 10-year deal. It may cause four awkward lame-duck years with CBS, but more significantly, it gives SEC members a windfall of financial security.
Also, it blows a hole in the Pac-12′s tired negotiating stance.
Scott has spent the last three years telling anyone who would listen that the Pac-12 has to wait for its current media rights deals to expire before it can negotiate freely. He’s been gently holding a crowbar, promising us that he knows how to use it to open the safe. But the SEC just walked up with a dolly and wheeled the thing off."
https://oregonlive.com/sports/2020/01/canzano-oregon-ducks-faced-with-salvaging-pac-12-bowl-season-in-rose-bowl.html