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Just Do It - Boycott Nike getting some press

124

Comments

  • uzi
    uzi Member Posts: 1,298
    Pro Tip: a shoe seller doesn't care if you burn shoes you already paid for.
  • Southerndawg
    Southerndawg Member, Swaye's Wigwam Posts: 8,354 Founders Club
    uzi said:

    Pro Tip: a shoe seller doesn't care if you burn shoes you already paid for.

    They will if you choose to replace them, and every subsequent pair, with a competitor's brand. Nike's market cap took a $3.5B+ hit yesterday. They are a global brand, this is likely a very short term thing, but the move by them to make such a polarizing choice for their message is questionable.
  • DJDuck
    DJDuck Member Posts: 5,970
  • GrundleStiltzkin
    GrundleStiltzkin Member Posts: 61,516 Standard Supporter

    I really don't understand how and why anyone would actually care about this.

    bump
  • DerekJohnson
    DerekJohnson Administrator, Swaye's Wigwam Posts: 69,754 Founders Club

    Boycotts tend to backfire lately

    See Chik Fil A and IN and OUT Burgers

    This is a different type of situation. It's inauthentic glorification. It implies the racist NFL won't hire him to play quarterback after his valiant stand. The reality is that his game had gone off the rails and his anti-social moodiness in the locker room did not make him a strong leader. This isn't a Tom Brady or Russell Wilson making a stand and suddenly finding themselves out of a job.

    I would be shocked if Nike ends up making millions on this campaign. I think it will hurt them.
  • Southerndawg
    Southerndawg Member, Swaye's Wigwam Posts: 8,354 Founders Club

    Boycotts tend to backfire lately

    See Chik Fil A and IN and OUT Burgers

    This is a different type of situation. It's inauthentic glorification. It implies the racist NFL won't hire him to play quarterback after his valiant stand. The reality is that his game had gone off the rails and his anti-social moodiness in the locker room did not make him a strong leader. This isn't a Tom Brady or Russell Wilson making a stand and suddenly finding themselves out of a job.

    I would be shocked if Nike ends up making millions on this campaign. I think it will hurt them.
    Well put, technically gifted writer. Totally agree. Cheers.
  • Baphomet
    Baphomet Member Posts: 1,511

    uzi said:

    Pro Tip: a shoe seller doesn't care if you burn shoes you already paid for.

    They will if you choose to replace them, and every subsequent pair, with a competitor's brand. Nike's market cap took a $3.5B+ hit yesterday. They are a global brand, this is likely a very short term thing, but the move by them to make such a polarizing choice for their message is questionable.
    Maybe they don't care about the racist end of the spectrum.

  • Baphomet
    Baphomet Member Posts: 1,511

    uzi said:

    Pro Tip: a shoe seller doesn't care if you burn shoes you already paid for.

    They will if you choose to replace them, and every subsequent pair, with a competitor's brand. Nike's market cap took a $3.5B+ hit yesterday. They are a global brand, this is likely a very short term thing, but the move by them to make such a polarizing choice for their message is questionable.
    Maybe they don't care about the racist end of the spectrum. How many pairs of Nike can trailer park dwellers even afford to buy?

  • Southerndawg
    Southerndawg Member, Swaye's Wigwam Posts: 8,354 Founders Club
    Baphomet said:

    uzi said:

    Pro Tip: a shoe seller doesn't care if you burn shoes you already paid for.

    They will if you choose to replace them, and every subsequent pair, with a competitor's brand. Nike's market cap took a $3.5B+ hit yesterday. They are a global brand, this is likely a very short term thing, but the move by them to make such a polarizing choice for their message is questionable.
    Maybe they don't care about the racist end of the spectrum. How many pairs of Nike can trailer park dwellers even afford to buy?

    Wow, and you had to use two quotes to get that out? Thoughtful and in depth analysis of the situation as usual, bathmat.

    Perhaps Nike's motive is to appeal to their key demographic with a polarizing yet culturally relevant figure to that demographic. Just my 0.02, but they could have met their goals without the obvious polarization.
  • TurdBomber
    TurdBomber Member Posts: 20,051 Standard Supporter
    Seems like a lot of trouble when they could've just acquired FUBU instead. Marketing ploy, plain and simple.