Great Scott, Larry wtf?
“Conduct in-depth analysis of the influencer landscape to identify neutral to positive voices and systematically build relationships with these influencers to shift the conversation.”
“Expand upon media partnerships with The Players’ Tribune and Los Angeles Times and identify new national partner(s) to increase national and regional coverage.”
“Enlist one of comedy’s great ‘coaches’ or ‘fans’ to star in a digital series that addresses the challenges of last-minute schedule and late games in a way that honors the true commitment of the Pac-12 fan.”
The conference declined to say how much FleishmanHillard is charging it for the services.
Hire social network influencers? what like Hondo? comedian? Like Louis CK? This is your plan?
https://www.oregonlive.com/sports/2019/01/canzano-pac-12-conference-throws-money-at-public-relations-firm-to-help-repair-broken-brand.html
Comments
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Herm Edwards to the rescuesarktastic said:Among the recommendations:
“Conduct in-depth analysis of the influencer landscape to identify neutral to positive voices and systematically build relationships with these influencers to shift the conversation.”
“Expand upon media partnerships with The Players’ Tribune and Los Angeles Times and identify new national partner(s) to increase national and regional coverage.”
“Enlist one of comedy’s great ‘coaches’ or ‘fans’ to star in a digital series that addresses the challenges of last-minute schedule and late games in a way that honors the true commitment of the Pac-12 fan.”
The conference declined to say how much FleishmanHillard is charging it for the services.
Hire a social network influencers? a comedian? This is your plan? -
Crazy Larry is tanned, rested and ready
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Larry Scott with a glass dildo up his ass
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That should work as well as this
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I hear this guy has some time on his hands. -
when I read that it simply said to me that the Pac12 Network's strategy will be to hire on Will Ferrell or some other USC alum/honk in LA to be the face of the Pac12 which will be a de facto marketing program for USC and the other 11 teams in the conference will be even less known than they currently.sarktastic said:Among the recommendations:
“Conduct in-depth analysis of the influencer landscape to identify neutral to positive voices and systematically build relationships with these influencers to shift the conversation.”
“Expand upon media partnerships with The Players’ Tribune and Los Angeles Times and identify new national partner(s) to increase national and regional coverage.”
“Enlist one of comedy’s great ‘coaches’ or ‘fans’ to star in a digital series that addresses the challenges of last-minute schedule and late games in a way that honors the true commitment of the Pac-12 fan.”
The conference declined to say how much FleishmanHillard is charging it for the services.
Hire social network influencers? what like Hondo? comedian? Like Louis CK? This is your plan?
https://www.oregonlive.com/sports/2019/01/canzano-pac-12-conference-throws-money-at-public-relations-firm-to-help-repair-broken-brand.html
Larry Scott is plain and simply in over his head with this media executive / commissioner charade. -
The social media influence thing is only the second most stupid idea
Partnerships with the LA Times? The dying paper that can't get suckers to pay for online access?
Sven and his brand are what Larry is looking for
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It’s tim @DerekJohnson to get Larry to sponsor this money grab
Or write Bow Down to Scotty
Either way it will be interesting -
I know, at least the South China Morning Post would make more sense given its circulation.RaceBannon said:The social media influence thing is only the second most stupid idea
Partnerships with the LA Times? The dying paper that can't get suckers to pay for online access?
Sven and his brand are what Larry is looking for -
Pac-12 Football in the Larry Scott Era?LoneStarDawg said:It’s tim @DerekJohnson to get Larry to sponsor this money grab
Or write Bow Down to Scotty
Either way it will be interesting
