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Opportunity to fix UW marketing
LoneStarDawg
Member, Swaye's Wigwam Posts: 13,707 
http://www.washington.edu/alumni/game-day-slogan-contest/
Points for submitting filth, extra points for winning filth
Points for submitting filth, extra points for winning filth
Comments
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Come watch Jake Browning struggle in every big game.
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Cum* chin*
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Tearing up Tucson while playing ASU.
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I know they're being sarcastic, but all those games will be played at THE GREATEST SETTING IN COLLEGE FOOTBALL
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Well I just hope my WSU “take em’ to the tool shed” wins.
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Thank you for submitting your Husky game day slogans!dnc said:
Five winning slogans will be selected by a committee of experienced Warm Up slogan creators (a.k.a. UWAA staff members). The winners will receive a Husky Game Prize Pack, with cool Husky swag and a football autographed by Coach Petersen! No purchase necessary to win.
Good luck and GO DAWGS!
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For next year at ASU
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Auburn Tigers
Beat Bama
Utah Utes
Arent we playing in 2 weeks?
UCLA Bruins
HAYYYYYYY!!! Chips's back
Oregon Ducks
UODUCKGIRl is a whore
Cal Golden Bears
Am going back to Kip's
WSU Cougars
WSU counts by 2's -
I'll assume Cohen's employees are lurking on these boreds every now and then so let me be frank (as someone who had been in strategic marketing and branding with a WPP boutique agency for most of my career - Don Draper shit).
Crowd sourcing marketing messages is the least strategic and laziest shit you can do. Simple rule of thumb is that if it's free it's wrong.
Now, what you need to do take this project off the desk of whatever unpaid intern excitedly pitched it to you and spend a week coming up with a macro theme for the season then you can develop your week-to-week slogans into a narrative that actually has a thread of consistency and builds your brand.
you're fucking welcome.
