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Fairly obvious ABC is making a business decision

georgiaduck
georgiaduck Member, Swaye's Wigwam Posts: 2,673 Swaye's Wigwam

Quick bit of research on Kimmel's ratings vs Trump's polling leading up to the election. White males aged 18-49 are the key demographic for advertisers in the US:

Kimmel's ratings:

In Q1 2025 (January–March 2025), ratings dropped compared to Q4 2024, with a 7–8% decline in total viewers and a 24% drop in the 18–49 demographic, reflecting a broader late-night ratings slump

In Q2 2025 (April–June 2025), the show averaged 1.77 million total viewers, down from earlier years but still competitive, and it regained the lead in the 18–49 demographic with 220,000 viewers, its best in a year.

By September 2025, viewership fell to 1.104 million per episode, an 11% drop from August 2025, placing it third behind The Tonight Show Starring Jimmy Fallon (1.33 million) and The Late Show with Stephen Colbert.

Trump's voters

  • Men aged 18–29 supported Trump by a 14-point margin (56% Trump vs. 42% Harris), a significant shift from 2020 when Joe Biden won this group by 11 points.
  • Men under 45 voted for Trump by an 8-point margin (52% Trump vs. 44% Harris), a 16-point swing from 2020 when Biden won by 8 points.
  • Among young white men without college degrees, Trump led Harris 56% to 40%.
  • This strong performance was attributed to Trump’s campaign targeting young men through appearances on platforms like Joe Rogan’s podcast and appeals to economic concerns, which resonated with 78% of young voters prioritizing the economy voting for Trump.

Advertisers realize their customer base is tired of being labeled as a fascist Nazi colonizer and maybe they made a couple of phone calls.

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