A year ago Coffee C (Arabica) futures were under $125 and today stand at $243 with a real take off in the last 3-4 months. Inflation is real and the business of business is to make money for their shareholders. Coffee is a very competitive market place and for what it's worth Starbucks has a huge loyal fan base that worships the brand. Personally, not a fan and on the rare instance I feel like a latte, I prefer Dutch Bros. Have both a Nespresso and a Keurig so it's not like I don't like coffee.
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